Director of Marketing Automation, Abnormal Security

Salary not provided

+ Equity

Salesforce
Marketo
Senior and Expert level
Remote in US
Abnormal Security

Cloud email security platform

Be an early applicant

Abnormal Security

Cloud email security platform

501-1000 employees

B2BArtificial IntelligenceSaaSCyber SecurityCloud ComputingFraud

Be an early applicant

Salary not provided

+ Equity

Salesforce
Marketo
Senior and Expert level
Remote in US

501-1000 employees

B2BArtificial IntelligenceSaaSCyber SecurityCloud ComputingFraud

Company mission

To make the cloud a safer place for businesses.

Role

Who you are

  • The ideal candidate is a strategic thinker and results-driven leader with a passion for leveraging marketing technology to drive business growth
  • They are adept at navigating complex data ecosystems and have a proven ability to optimize marketing operations for maximum efficiency and impact
  • With a deep understanding of marketing automation tools and best practices, they excel at building and leading high-performing teams and are skilled in fostering collaboration across departments
  • This candidate is proactive, innovative, and thrives in a dynamic, fast-paced environment, always seeking ways to improve and streamline processes to achieve measurable results
  • Proven experience in marketing automation, digital marketing, or a related field
  • Strong knowledge of marketing technology stacks (e.g., Marketo, SFDC) and data management best practices
  • Excellent leadership and team management skills, with experience leading a diverse team
  • Strong analytical skills and experience with data-driven decision-making
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Experience in a SaaS or cybersecurity industry is a plus
  • Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or other advanced degrees are a plus
  • Experience:
  • Minimum of 8 years of experience in marketing automation, digital marketing, or a related field, with at least 5 years in a leadership role
  • Proven track record of successfully managing and implementing marketing technology stacks, including tools like Marketo and Salesforce (SFDC)
  • Strong experience with data management, including data architecture, lead routing, and data integrity
  • Experience in the SaaS or cybersecurity industry is highly desirable
  • Expertise in multi-touch attribution models and developing comprehensive reporting dashboards
  • Strong analytical and problem-solving skills, with a focus on data-driven decision-making
  • Excellent leadership and team management abilities, with a proven ability to mentor and develop high-performing teams
  • Outstanding communication and interpersonal skills, capable of working effectively with cross-functional teams and senior leadership

What the job involves

  • The Director of Marketing Automation will lead the strategy, execution, and optimization of marketing automation initiatives at Abnormal Security
  • This role involves overseeing a team responsible for the implementation and management of marketing technology tools, data architecture, and reporting systems
  • The Director will ensure seamless integration of marketing campaigns with other business systems, maintain data integrity, and drive continuous improvement in marketing operations
  • Achievement of pipeline and revenue targets through marketing automation initiatives
  • Efficiency in marketing operations, measured by pipeline per dollar spent (ROMI - Return on Marketing Investment) and other relevant KPIs
  • Successful implementation and adoption of new marketing technologies and processes

Our take

Fraud involving impersonation is one of the top causes of online financial crime. Criminal tactics like email account spoofing, where the criminal impersonates an official account to steal personal information or money, are rife. Abnormal Security is a startup aimed at handling these hyper-targeted and personalized email attacks by analyzing communications and identifying potential fraud before it can take place.

The fraud detection space is extremely competitive but Abnormal Security differentiates itself through its focus on the threat of impersonation rather than a spectrum of threats. This has allowed it to amass a wealth of data relating specifically to high-risk impersonation attacks, analyzing over 45,000 signals to detect any anomalies.

Its specialized approach has fueled rapid growth, leading to a $4B valuation after a Serice C Funding round. Now, Abnormal plans to double down on product development and expand internationally, prioritizing markets where data security laws necessitate a local presence. By staying focused on impersonation, Abnormal Security positions itself as a formidable force in the fight against online financial crime.

Freddie headshot

Freddie

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

11% employee growth in 12 months

Company

Funding (last 2 of 4 rounds)

Aug 2024

$250m

SERIES D

May 2022

$210m

SERIES C

Total funding: $534m

Company benefits

  • Healthcare
  • Flexible PTO
  • 401k
  • One Medical
  • Flexible Spending Account
  • Mental Health Resources
  • Home Office Stipend
  • Monthly Internet & Phone Stipend
  • Health and Wellness Stipend

Company HQ

Yerba Buena, San Francisco, CA

Leadership

Having started their career as a Software Engineer, co-founded GamerNook.com, Bloomspot, and Adstack before spending 3 years at Twitter. Co-founded Abnormal Security in April 2018, and has been CEO since.

Previously Senior Software Engineer at Twitter and Google. Was also Software Architect at TellApart.

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