Growth Marketing Manager, insightsoftware
EMEA
More information about location
Connected solutions for the office of the CFO
Be an early applicant
Connected solutions for the office of the CFO
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To empower organizations with the financial confidence to achieve greatness.
Role
Who you are
- Experience in a fast-paced company, preferably B2B in the software or SaaS environment (working with ERPs and financial services is a major plus)
- Bachelor’s degree, preferably in Marketing or Business; Master’s degree, a plus
- Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
- Excellent writing, editing, presentation, and communication skills
- Marketing automation experience a significant plus point – ideally Pardot
- Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, Wrike, Airtable, Tableau etc.)
- Excellent project management skills and ability to spin multiple plates concurrently
- Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business
- Experience working with global teams across the US, Europe and APAC, a plus
- Background checks are required for employment with insightsoftware, where permitted by country, state/province
What the job involves
- Insightsoftware’s expansion has created the need for a talented Growth Marketing Manager
- Reporting into the Director, Growth Marketing EMEA, this role is accountable for development of end-to-end strategic marketing plans to support both, net new growth and customer growth
- The ideal candidate deeply understands how to develop strategic marketing programs and leverage appropriate value propositions, channels and tactics in order to generate full-funnel demand and achieve defined marketing targets and business outcomes
- You'll be responsible for defining the strategy and executing multiple marketing campaigns from start to end, using direct and digital marketing techniques supported by data analysis to improve our overall results
- In this cross-functional role, you'll collaborate with enablement, product, sales, and functional areas to influence our marketing efforts and apply best practices for new sales and usage growth
- Own the regional Growth Marketing Strategy, identifying market trends, target audiences, competitor landscape and other relative information to support regional growth plans
- Develop multiple marketing campaigns from start to end, including researching topics, defying the strategy, writing content, executing the campaign and liaising with marketing operations, design and digital when needed. Ensure all activities are completed in time and meet expectations
- Monitor campaign performance and reporting on key metrics, including MQLs, pipeline and bookings generation, to identify areas of improvement continuously
- Support and work closely with the sales team to ensure marketing-sales alignment, top of funnel campaign awareness & pipeline uplift
- Manage third parties activities, including events and webinars, and liaise with external and internal stakeholder to maximize each activity's ROI
- Manage daily administrative tasks to ensure the marketing department runs smoothly
- Contribute to the daily conversation of how to best execute and measure webinar, email, and other marketing campaigns
- Collaborate closely with Marketing Operations, Digital Marketing, Product Marketing, Partnerships, Sales, and Customer Success to increase transparency, communication, and campaign success
Salary benchmarks
Our take
With a goal to support efficiency in the office of the CFO, insightsoftware delivers solutions for finance, accounting, and operations. Its extensive offerings help users turn information into insights so that they can more strategically drive the success of their organizations.
The company boasts a global footprint and a host of positive case studies from clients across industries - a clear indicator that it is doing something right. The trend towards data-led operations has no doubt helped the company grow, as more and more leaders look to streamline their operations and unlock those crucial, competitive insights.
Lately, insightsoftware has been enhancing its offerings through a list of acquisitions, integrating capabilities such as business intelligence, improved analytics and new automations. Most recently, it acquired LeaseAccelerator which enhances its lease accounting and administration solutions as well as bolstering its US presence.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 7 rounds)
Jul 2021
$1bn
GROWTH EQUITY VC
Nov 2017
$12m
SERIES D
Total funding: $1.1bn
Company values
- Results Orientation: I recognize results trump effort and drive successful outcomes
- Winning Attitude: I work hard, persevere, and get the job done with a positive attitude
- Be One Team: We are better together and win as a team
- Disciplined Execution: I always do what I say I’m going to do and demonstrate extreme ownership
- Growth Mindset: I always look for ways to challenge myself, learn, and find better ways to work
Company HQ
North Raleigh, Raleigh, NC
Articles
Leadership
Michael Sullivan
(CEO, not founder)Former CEO of Acquia. Was also the SVP and General Manager of SaaS and Information Management at Micro Focus as well as the CEO of Autonomy Protect at HP Autonomy.
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