Product Marketing Manager, Lightricks
B2B
$130-140k
Offers stock options
3+ days a week in office
Photo and video editing software
Be an early applicant
Photo and video editing software
501-1000 employees
Be an early applicant
$130-140k
Offers stock options
3+ days a week in office
501-1000 employees
Company mission
Lightricks' mission is to build an innovative photo and video creation platform, and aims to enable creators and brands to produce engaging, top-performing content.
Role
Who you are
- 3-5 years of experience in product marketing in B2B SAAS, preferably with the digital marketing industry
- Deep understanding of influencer marketing, content creation, and social media platforms
- Experience in organizing and managing events, both virtual and in-person
- Excellent communication, presentation, and storytelling skills
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Experience with market research, data analysis, and marketing analytics tools (e.g., Google Analytics, Tableau, Mixpanel)
- Strong collaboration skills and ability to work with cross-functional teams
- Strong orientation of AI concepts and tools and passionate towards applying in marketing and content creation processes
- Bachelor's degree in Marketing, Business, or a related field
What the job involves
- The Product Marketing Manager (PMM) will play a crucial role in driving the success of our AI-powered products and services by developing and executing innovative marketing strategies
- This role requires a deep understanding of the product, market, and customer needs, as well as the ability to leverage data and technology to drive results
- The PMM will work closely with the Director of Product Marketing and collaborate extensively with sales teams across multiple locations, including Chicago, New York, Arizona, and London
- Market Research & Analysis: Conduct in-depth market research to understand customer needs, market trends, and competitive landscape, using advanced analytics tools to derive actionable insights
- Product Positioning: Develop clear, compelling product positioning and messaging that showcases our AI capabilities and differentiates Popular Pays in the marketplace
- Go-to-Market Strategy: Plan and execute data-driven go-to-market strategies for new product launches, including defining target audiences, marketing channels, and success metrics
- Event Management: Organize and manage both virtual and in-person events to connect brands with creators, showcasing the power of our platform and fostering community engagement
- Sales Enablement: Create and provide sales teams with cutting-edge tools, materials, and training they need to effectively sell Popular Pays products. This includes developing interactive sales decks, AI-powered product demos, and comprehensive competitive analysis
- Content Creation: Collaborate with the content team to produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and social media content. Demonstrate exceptional writing and creative skills to craft compelling narratives
- Campaign Management: Plan, execute, and measure multi-channel marketing campaigns to drive product awareness, adoption, and customer engagement. Utilize marketing automation tools and AI-driven insights to optimize campaign performance
- Customer Feedback: Gather and analyze customer feedback using advanced analytics tools to continuously improve product offerings and marketing strategies
- Cross-Functional Collaboration: Work closely with product development, customer success, and operations teams to ensure cohesive and effective marketing efforts
- Performance Metrics: Set, track, and report on key performance indicators (KPIs) for all marketing initiatives, using data to drive decision-making and demonstrate ROI
Our take
Lightricks creates a range of apps that aim to make photo and video editing intuitive and accessible to individuals.
All their apps are free, but offer in-app paid subscription plans that unlock functionality. With 40 million monthly users and over 550 million downloads worldwide, Lightricks gained unicorn status back in July 2019.
Lightricks have recently expanded into creator services through their acquisition of Popular pays (connecting creators with brands). This acquisition is the company's first step towards becoming a single resource for creators and brands alike.
With a growing range of photo and video editing tools such as Facetune, Videoleap and Photoleap which have incorporated facial recognition and generative AI features, the company is well poised to serve the growing demand for intuitive and user-friendly content creation software.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
38% female employees
-12% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Joining as Operations Lead in the UK, I was the first person to take on this role so there was a very steep learning curve and a lot to get from day..."
Funding (last 2 of 4 rounds)
Sep 2021
$100m
SERIES D
Jul 2019
$135m
SERIES C
Total funding: $305m
Company benefits
- Heavily Discounted 4-Year Stock Option Grant
- Private Medical Insurance For You & Your Loved Ones
- Contributions Towards Health & Fitness Memberships
- 7% Matched Pension Contributions
- Weekly & Monthly Team Building Activities - Games Nights, Happy Hour, Pottery Making, Cocktail Workshops, and much much more!
- Breakfast, Lunch, Dinner, Snacks, Refreshments & Coffee!
- Travel To Our Global Sites
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
Company values
- Create fun
- Invest in people
- Get things done
- Strong opinions, Loosely held
- Embrace change
Company HQ
Finsbury, London, UK
Articles
Leadership
Zeev Farbman
(CEO)Previously completed a PhD in computer science at the Hebrew University of Jerusalem before co-founding Lightricks in 2013
Nir Pochter
(CMO)Previously completed a PhD in computer science at the Hebrew University of Jerusalem
Yaron Inger
(CTO)Previously a lecturer in computer science at the Hebrew University of Jerusalem
Amit Goldstein
(COO)Previously completed a PhD in computer science at the Hebrew University of Jerusalem
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