• Minimally 2-3 years in a digital marketing function within the B2B tech space
• A working understanding of paid digital and SEO marketing disciplines
• Experience with audiences, targeting capabilities, and segmentation
• Strong, clear communication skills with an ability to manage deadlines and work across project resources and stakeholders
• Creative problem-solving skills with a high degree of accountability; can move projects forward without the need for extensive oversight
• A data-driven decision maker who understands how to tell a story through data points and translate takeaways into actions
• A proactive, organized, and speedy learner with a demonstrated interest in performance marketing channels and our business

Desirable

• Track and manage digital timelines and deliverables for SEO and PPC efforts with attention to detail; prioritize digital projects against our OKRs and quarterly plans
• Coordinate the creation and delivery of digital materials for planned and in-market campaigns
• Partner with marketing stakeholders to create A/B testing and experimentation roadmaps
• Establish any new reporting needs and work with team members to plug report gaps
• Gather go-live approvals; share campaign launch updates and campaign performance digests
• Facilitate post-mortem campaign discussions, foster feedback loops, and surface opportunities for experimentation
• Participate on agency and vendor calls, and capture any key follow up items
• Analyze and interpret performance metrics for digital programs against revenue marketing targets
• Update weekly shared metrics and aid in populating slide decks for key team meetings, raising contextual insights to support cross-functional alignment
• Create and expand upon documentation for digital processes
• Update our change log to inform benchmarking
• Govern proper use of internal digital tools and their permissions
• Edit campaign messaging for ad copy length and editorial requirements
• Review ad copy messaging against personas and messaging frameworks shared by the product marketing team; enforce the utilization of integrated themes within our content
• Assist with the implementation of SEO and PPC recommendations that fall outside of agency scope
• You’ll work with the following tools, frameworks, and software:
• Communication: Google Workspace, Slack, Asana, Notion, Box
• Ad Platforms: Google, Microsoft, Facebook, LinkedIn, Twitter, Capterra, 6Sense
• SEO: Search Console, SEMrush, Screaming Frog
• Analytics & Reporting: Google Analytics, Looker, Domo
• Website & Design: WordPress, Figma, Google Optimize, Google Tag Manager