Open provides a learning platform for mindfulness and meditation, allowing users to access professionally-led video classes across a variety of activities such as meditation, yoga, music, and spirituality. The company also sells sustainable and gender-neutral clothing that supports its philosophy of mindfulness and is designed for comfort during meditation and yoga.

Whilst many meditation apps on the market will present Open with strong competition, the company stands out with its unified approach to mindfulness - providing content and clothing for a wider mindful lifestyle instead of specializing in a single activity. The company has also partnered with a large portfolio of highly-qualified teachers, providing expertise that can be difficult to find in existing solutions.