Voce President of Marketing, Instabase
$250-300k
OTE
Plus equity
Automation platform for unstructured data
Job no longer available
Automation platform for unstructured data
201-500 employees
Job no longer available
$250-300k
OTE
Plus equity
201-500 employees
Company mission
To build tools that will help people and organizations solve important problems, make discoveries, and create new breakthroughs.
Role
Who you are
- 12+ years‘ experience in marketing for B2B SaaS organizations, targeting an enterprise customer base
- Proven ability to mentor and build a world-class marketing team
- Strong understanding of the marketing and/or product tech categories, with previous experience serving as a subject matter expert
- Proven track record creating and implementing focused, integrated, high impact product marketing plans from conception through implementation
- Excellent creative writing and verbal communication skills with a proven ability to craft compelling messaging and positioning — and translating that into effective campaigns
- Skilled and proven track record in message development and execution. Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
- Network of deep media and agency relationships and demonstrated success in leveraging them uniquely in the marketplace
- Ability to effectively communicate to stakeholders at all levels of the organization—from the end-user (technical buyer) to the decision-maker (economic buyer)—with excellent written, oral, and presentation skills
What the job involves
- Our marketing teams drive the GTM strategy - interacting with the field and our customers to understand market needs, messaging our technology differentiators, and building a brand for Instabase
- As a VP of Marketing, you’ll help define and communicate our vision and unique point of view to the market
- You will help distill the essence of our technology advancements in a clear, concise, compelling and repeatable narrative
- Build the strategy and execution plan for Instabase’s product positioning, messaging and launches. Crystalize the value prop for Enterprise buyers across early use-cases
- Develop Instabase’s marketing strategy and execute global communication plans geared towards driving category leadership, brand awareness, and strengthening the company's market position
- Deliver pricing and packaging across customer segments with land-expand mechanics. Manage ongoing input and feedback to evolve with changes in competitive landscape and product
- Provide the collateral and enablement for the GTM organization to allow them to successfully navigate and secure new customers, as well as set existing customers up for success
- Align with Sales on event / field strategy – develop marketing qualified leads; including ABM and email campaigns, engagement and nurturing, advertising, webinars, content, trade shows, social media and more
- Drive AR, PR and social presence to gain mindshare and tell the Instabase story through analysts, media coverage, speaking engagements and online communities
- Develop a highly efficient team of marketing professionals with clear accountabilities and metrics, priorities
- End-to-end ownership of product marketing (both strategic vision and tactical execution) for our rapidly growing business solutions, including category creation, vision, and strategy of the Product Marketing team
- Build the strategy and drive the execution of Instabase’s product positioning, messaging, and launches
- Collaborate with product and sales engineering to develop compelling value props, positioning, and narratives that differentiate our offerings from the rest of the market and make it easy for the sales team to tell our story
- Support revenue growth by building relationships with sales and customer success teams to create activity that creates measurable pipeline accelerates deal velocity, increases win rates and supports customer retention
- Establish and oversee key agency resources, analyst relations, and results. Define the issues and topics that create opportunities for engagement and story creation
- Partner with internal teams to develop newsworthy angles to garner media coverage and earned speaking engagements to drive awareness and demand for new Instabase products
Our take
Instabase is a platform for businesses to build customisable apps for automating different parts of their business.
For example, a bank can quickly build an app that can automatically verify customer income in a fraction of a second by combing through documents such as camera pictures or scans of payslips, tax documents, bank statements, and other similar documents submitted by the customer.
The platform comes equipped with the tools for reading documents, data extraction and classification, natural language processing, and optical character recognition. It's designed to enable creators, developers, and organizations to quickly build complex business applications based on their needs.
Instabase also offers an app store, a growing marketplace of pre-packaged business apps for different industries, such as Income Verification, Adverse Media Analysis, Identity Verification, Trade Finance, Contract Analysis, and Financial Spreading.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
29% female employees
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2023
$45m
SERIES C
Oct 2019
$105m
SERIES B
Total funding: $177.1m
Company benefits
- We marry the benefits of moving fast at a scaling startup with the stability of larger corporations. Instabase pays 100% of top tier employee medical, dental, vision plans and takes care of dependents. Instabase also offers an FSA company match
- Instabase believes in investing in you and your future by providing a company 401(k) match and financial planning resources
- Every Instabaser is eligible for paid time off to care for their newborn or adopted child. We’ve also teamed up with Carrot Fertility to help support every Instabaser on their family forming journey
- At Instabase, we believe in providing employees the ability to rest, reflect, and recharge through unlimited paid time off and holidays
- Instabase believes in providing access to resources that allow you to grow in your role and career
- From home office setups to meal and Wi-Fi reimbursements, Instabase provides perks and resources that help you do your best work
Company values
- Customer Obsessed - We always start with what is best for our customers and users -- that informs everything we do and our priorities. We must earn and maintain their trust, and invest in their long term success
- A Healthy Disregard For The Impossible - We go after problems that most others would consider impossible. In that pursuit, we take a long term view as we execute. We are fearlessly experimental, and we are not afraid of failure
- We Are A Community - We’re connected to each other through our shared passion and dedication for the mission. We are here to win, and in that pursuit, we’ll empower, support, and help each other. We’ll be selfless in that undertaking
Company HQ
Financial District, San Francisco, CA
Articles
Founders
Anant Bhardwaj
(CEO)Previously worked in research for 3 years at MIT and also interned at Google.
Salary benchmarks
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