Content & Product Marketing Senior Manager, Morning Consult

• ✅ 4-7 years of experience in B2B SaaS marketing, with a background in content marketing and/or product marketing
• ✅ A strong storyteller who can translate complex AI-driven topics into clear, engaging narratives
• ✅ Experience developing content that drives demand generation, pipeline growth, and lead conversion
• ✅ Proven ability to create sales enablement materials that improve win rates
• ✅ Strong collaboration skills, working cross-functionally with demand gen, sales, and product teams
• ✅ Experience in market research, AI, competitive positioning, or industry-specific messaging is a plus

• This is not your typical product marketing job. At Morning Consult, you’ll have the opportunity to shape the narrative around AI-powered market research and influence how global brands and organizations think about data-driven decision-making
• You’ll play a key role in developing go-to-market strategies, creating compelling messaging, and working cross-functionally to position our products for success
• This is a high-impact role in a fast-paced, rapidly growing company, where your work will directly fuel our expansion and market leadership
• Develop a content strategy that fuels inbound marketing, demand generation, and lead nurturing for our SaaS and Custom products
• Create content to drive awareness engagement and leads
• Craft compelling thought leadership content showcasing Morning Consult AI and its role in transforming market research, in addition to our broader product and feature set
• Translate Morning Consult’s AI-powered market research capabilities into clear, compelling messaging that resonates with target personas
• Develop use case briefs, feature one-pagers, and competitive positioning materials that align with sales needs
• Collaborate with the demand gen team to ensure content aligns with the buyer’s journey and converts leads
• Partner with sales to create persona-based messaging, battle cards, case studies, and competitive comparison sheets
• Work closely with subject matter experts to develop data-driven thought leadership that positions Morning Consult as a market leader
• Support ABM efforts by developing account-specific messaging and custom content for high-value prospects
• Work closely with the Product teams to deeply understand Morning Consult’s offerings, roadmap, and differentiators
• Partner with Product to translate new features, enhancements, and data insights into compelling customer-facing content
• Gather feedback from sales and customers to provide insights to the Product team, helping inform positioning, messaging, and go-to-market strategy
• Ensure alignment between product marketing, content, and demand gen, making sure messaging reflects the latest product innovations and customer needs
• Success in this role will be measured by the impact of content and product marketing initiatives on demand generation, pipeline growth, and sales enablement. Key metrics include:
• ✅ Pipeline Contribution – Influence on MQLs, and closed-won revenue from content-driven demand gen initiatives
• ✅ Lead Conversion Rates – Performance of gated content, landing pages, and nurture campaigns in converting leads
• ✅ Content Engagement Metrics – Traffic, downloads, time-on-page, and engagement rates for key content assets
• ✅ Sales Enablement Impact – Sales team adoption of battle cards, one-pagers, and competitive intelligence materials
• ✅ Product Adoption & Positioning Effectiveness – Usage of feature-focused content and improvements in product-related messaging
• ✅ Win Rate Improvement – The role’s impact on sales conversion rates, particularly in competitive deals

• 401(k): 5% Employer Match; Immediate Vesting.
• Health, Dental & Vision: PPO & HSA Options; Cost-free Dental.
• Flexible Vacation: Take What You Need; 16 Company Holidays.
• Caregiver Leave: 12 Weeks Fully Paid; UrbanSitter Partnership.
• Lifestyle Spending Account: $50 per month.
• Phone Reimbursement: $80 per month.

Total funding: $91.1m

What began as a single poll looking at the American youth has become one of the fastest growing technology companies in North America, as previously classified by Deloitte. Morning Consult is a global decision intelligence company that specialises in online survey research technology.