Digital Marketing Manager, Gousto

Salary not provided
Mid level
London

1-2 days a week in office

Gousto

Recipe boxes delivered to your door

Job no longer available

Meet the team
Gousto

Recipe boxes delivered to your door

1001+ employees

B2CLifestyleSustainabilityFoodSubscriptionD2CeCommerce

Job no longer available

Meet the team
Salary not provided
Mid level
London

1-2 days a week in office

1001+ employees

B2CLifestyleSustainabilityFoodSubscriptionD2CeCommerce

Company mission

To be the most-loved way to eat dinner.

Role

Who you are

  • We’re on the hunt for a Digital Marketing Manager to join our Acquisition Team
  • We’re looking for someone who is extremely passionate and knowledgeable about digital marketing across the full funnel, with a strong understanding of the newest industry developments
  • You’ll be someone who has proven commercial awareness and solid knowledge of growth levers and ROI
  • You’ll embody and develop our growth principles - fast, meaningful, accurate opportunity discovery and experimentation
  • We’re looking for a candidate who is constantly on the lookout for alternative and better ways of doing things within the space
  • This role requires a strong analytical background, a bias for action, experimentation, customer-centricity and a strong thirst for results
  • Experience in paid media, and a previous role in a high-growth start-up or scale-up environment would be beneficial
  • Proven results in growth and/or brand marketing across social, digital and programmatic media
  • Analytical and data savvy marketer
  • You promote a culture of trust, collaboration, grit, “get it done”, resourcefulness, curiosity
  • Good knowledge and hands on experience of Paid Social and Paid Search advertising tools (Facebook Business Manager, Google Ads, Bing Ads, Google Analytics) and SQL (strongly preferable)
  • Technical knowledge of tracking and experiment design and implementation
  • Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams
  • Strong project management skills including the ability to manage multiple projects simultaneously

Desirable

  • Experience working with an external media agency and supporting brand marketing is a plus

What the job involves

  • This is an exciting opportunity to play a fundamental role in driving the growth of one of the UK’s fastest expanding businesses
  • You’ll report into the Head of Acquisition and will plan and execute direct response activity across all paid media channels, driving efficiencies and scaling our new customers volumes, alongside providing support on the strategy and execution of brand awareness campaigns
  • You’ll work closely with our media and creative agencies and internal brand and retention teams
  • You’ll be part of a very fast paced and high performing team, which is shaping the evolution and economics of our business
  • Deliver our digital performance marketing activity with a focus on paid search, paid social and paid display. You’ll be measured against signup volumes targets, CPA, ROI targets and discovery opportunities (they’ll all be part of your OKRs)
  • Work alongside our brand and agency teams to plan and implement digital media plans to hit awareness and consideration targets, based on audience insights and brand growth strategy, reporting on brand awareness, lift and consideration targets
  • Manage significant budget, ensuring campaigns are optimised at all times to maximise efficiency of digital channels
  • Implement a rigorous A/B testing process, which includes discovery, technical setup of experiments and analysis of results
  • Use and implement attribution techniques and ROI modelling to ensure campaigns are optimised for the short, mid and long term
  • Research and evaluate new growth opportunities for scaling customer acquisition
  • You’ll work in a growth squad that comprises Digital Product, UX, UI, Finance, Data Science and Analytics and CRM Growth Marketing teams that will stretch your thinking and enable you to take the most educated decisions

Salary benchmarks

Share this job

View 2 more jobs at Gousto

Meet the team

4 people

Adam Harris, Director of New Markets

Our mission

To take Gousto to more markets beyond the UK.

Insights

B Corporation
Rocket List 2021
Top investors

42% female employees

35% employee growth in 12 months

Company

Company benefits

  • Life assurance
  • Cycle to work scheme
  • Employee Assistance Programme
  • Interest free loan to spend on the latest tech
  • Referral scheme
  • 25 days holiday (excl. bank holidays), + a holiday day added each year (up to 30 days), + buy up to 5 days extra holiday
  • 40% Gousto discount, 15% for friends and family, and first box free
  • Digital GP & wellbeing apps
  • Private healthcare
  • Discounted gym membership
  • Company pension

Funding (last 2 of 13 rounds)

Feb 2023

$67.5m

LATE VC

Jan 2022

$100m

LATE VC

Total funding: $379.4m

Our take

There is an accelerating consumer need to eat healthily, sustainably, and at value. Gousto aims to meet this need with its meal-kit delivery service, which offers pre-packaged ingredients and recipe instructions. It sets itself apart with more than 200 different recipes to choose from each week - a third of which are customisable.

In 2021, Gousto sold more than 90 million meals, amounting to three meals every second, a figure that is on the rise. It is part of the UK Plastics Pact, which advocates for 100% reusable, recyclable and compostable plastic. As a member, Gousto has committed to eliminating problematic plastics, stimulating innovation and helping to build a stronger recycling system in the UK.

Gousto became a B Corp certified company for its sustainability efforts. Following huge investments in 2023, the company is now a unicorn and is sure to continue its growth over the coming years as more consumers switch to convenient online grocery shopping.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle