ABM/Digital Marketing Manager, Aerospike
$120-140k
Office located in Mountain View, CA
Real-time big data platform for organizations
Open for applications
Real-time big data platform for organizations
201-500 employees
Open for applications
$120-140k
Office located in Mountain View, CA
201-500 employees
Company mission
Aerospike's mission is to unleash the power of the world's real-time data.
Role
Who you are
- The ideal candidate has a strong background in B2B marketing, with a focus on creating personalized marketing campaigns that align with sales objectives and drive measurable business outcomes
- 4-6 years of experience in B2B tech marketing, with a focus on ABM and digital marketing
- Proven track record of developing and executing successful ABM campaigns
- Strong understanding of digital marketing channels and strategies, including SEM, social media, display, and email
- Experience with ABM tools (Demandbase), marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce)
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Excellent communication and collaboration skills, with the ability to work effectively across teams and levels
- Good understanding of pipeline stages to provide reporting and analysis on what can be done to accelerate pipeline and assess what programs are helping drive closed-won revenue
- High attention to detail and a commitment to maintaining data accuracy and integrity
- Creative thinker with a passion for innovation and continuous improvement
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
What the job involves
- We are seeking a dynamic and results-driven ABM and Digital Marketing Manager to lead our targeted marketing efforts to support funnel progression and opportunity creation
- This role will be responsible for developing and executing the “one to many” and “one to few” ABM strategy and campaigns, focusing on our target accounts universe
- This person will also oversee our paid digital marketing initiatives that drive brand awareness, lead generation, and customer engagement
- Develop and drive the global one to many and one to few ABM strategies; including program creation aligned to the company’s strategic priorities
- Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels, including SEM, paid social and display
- Leverage data analytics to monitor campaign performance, identify trends, and optimize strategies
- Provide regular reports on campaign performance, ROI, and recommendations for improvement to assess the effectiveness of ABM and digital marketing campaigns
- Leverage modern marketing technology, including our martech stack (Demandbase, Marketo and SFDC)
- Align with Marketing operations to build a comprehensive view of account intelligence and campaign performance against metrics, leveraging internal and external tools
- Conduct A/B testing and other experiments to refine marketing tactics
- Partner with campaigns and product marketing to create messaging that engages the buying group at targeted accounts. Map content and campaigns across personas, segments and verticals
- Stay up-to-date with industry trends, tools, and best practices in ABM and digital marketing
Our take
Aerospike is a high speed data platform that promises to reduce server footprints by up to 80%. Aimed at satisfying large-scale data platform requirements, clients include PayPal, Verizon Media, European Central Bank, and Snap Inc.
While there are other data platforms available such as DataStax, Redis Labs and Couchbase, Aerospike sets itself apart through offering no trade off between cost and a high level of performance and consistency on a large scale.
As massive petabyte data sets become the norm for large businesses, Aerospike realises the need for systems that can handle this in real time. Its release of Aerospike Connect brings connectivity of Aerospike Database 5 with a range of big name open source frameworks such Apache Spark, Presto, Pulsar, Kafka and JMS - making Aerospike products more useful to a wider client set.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2024
$109m
SERIES E
Nov 2019
$32m
SERIES D
Total funding: $171m
Company benefits
- Comprehensive health plans & FSAs
- Healthy in-office snacks
- 401(k)
- Unlimited PTO
- Well-equipped workspace with standing desks, high-quality equipment and a fully stocked kitchen
- Weekly happy hours and regular company events
- Global team - you have the chance to connect with an international community and gain a global perspective
Company values
- Customer First - Always
- Integrity - Do What's Right
- Accountability - To each other, our customers, and partners
- Be Bold - Innovative, Be creative
- Empathy - Embrace differences, be humble
- Transparency - Engage authentically
- Collaboration - Debate and commit
- Results Focused - Get it done
Company HQ
Mountain View, CA
Articles
Leadership
Srini Srinivasan
(CTO)Worked as an IBM Senior Engineer for 4 years before working as a Server Architect at VerdiSoft and Yahoo!. They left their CTO role at Citrusleaf in 2009 to found Aerospike, serving as CPO since 2019.
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