• 6+ years of experience in digital marketing at tech companies, with a strong focus on SEO and content strategy
• Experience in B2B and product-led growth
• Analytical Skills: Proven ability to analyze data, derive insights, and make data-driven decisions to optimize marketing performance
• Technical Knowledge: Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and content management systems (e.g. Sanity)
• Results-Driven: Demonstrated track record of achieving quantifiable results and maximizing ROI
• Communication Skills: Excellent written and verbal communication skills, with experience managing both external stakeholders and executive teams
• Content Creation: Experience in content marketing with the ability to create compelling content that resonates with target audiences
• Collaboration: Strong interpersonal skills and the ability to work effectively in a team-oriented environment

Desirable

• This is a full-time hybrid role - 3 Days a week in the office M,W,F | Located in Foster City, CA-
• We are seeking a highly motivated and metrics-oriented Growth Marketer to join our dynamic team at Replit
• The seniority level of the position could vary depending on the candidate's experience. The ideal candidate will be responsible for driving quantifiable results and maximizing ROI through strategic content and SEO initiatives
• This role requires a hands-on approach to improving our website content, developing an effective SEO strategy, and scaling persona-based guides to enhance our online presence
• As the founding member of marketing, this individual would have the opportunity to drive the roadmap and influence the direction of our marketing organization, as well as significant potential for growth
• Co-creation with the executive team of the overall digital marketing strategy
• Content Optimization: Create, curate, and optimize high-quality content for our website, ensuring it aligns with our target personas and drives engagement
• Performance Analysis: Utilize analytics tools to measure the effectiveness of marketing campaigns, track key performance indicators (KPIs), and report on ROI
• Persona-Based Guides: Develop and scale persona-based guides that speak to our “citizen developer” target audience, addressing their specific needs and interests.,
• Collaboration: Work closely with cross-functional teams, including product, design, and engineering, to ensure marketing efforts align with company goals and product updates
• Continuous Improvement: Stay updated with the latest digital marketing trends and technologies, implementing best practices to continually enhance our marketing strategies
• SEO Strategy Development: Formulate and execute a comprehensive SEO strategy to increase organic search traffic and improve search engine rankings
• Tool optimization and/or selection: Ensure that marketing tools are optimized and explore new tools as the business calls for it