Buys, operates and scales Amazon FBA businesses
Job no longer available
Buys, operates and scales Amazon FBA businesses
101-200 employees
Job no longer available
101-200 employees
To give founders of FBA businesses the ability to exit and cash in on the benefits of their hard work, while using its team of experts to scale these businesses internationally.
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39% employee growth in 12 months
Feb 2022
$57m
SERIES A
Nov 2020
$32.5m
SEED
Heroes plans to roll up high-performing “Fulfillment by Amazon” (FBA) businesses from a range of different sectors, with the goal of becoming Europe’s largest acquirer and operator of FBA brands. The idea is to provide these types of founders with an exit opportunity, while leveraging Heroes’ infrastructure to hopefully scale these FBA companies internationally via its in-house team of experts.
Over the past decade, venture capital funds have invested billions of dollars into D2C businesses and only a very few of those have actually managed to hit product-market fit. In most cases, the startups end up spending too much money to convince customers to buy their product.
Heroes’ goal is to turn around the traditional D2C equation, starting with product-market fit so that clients don’t have to worry about spending millions just to hit it. Both Thrasio and Perch, Heroes’ best-known competitors, are based out of the U.S. and focus predominantly on the U.S. market. The European market, where Heroes’ focus is, is significantly more fragmented than the U.S. one and this creates a huge opportunity where localised knowledge, expertise and language is required.
Kirsty
Company Specialist at Welcome to the Jungle