Grabyo differentiates itself from its competitors through its easy to use platform which is a) designed to allow rapid production and distribution of live videos and b) optimised for mobile allowing direct integration with social media platforms. The company also generates new revenue streams for its clients by allowing advertising and sponsorships to be added to the live videos.

Grabyo has a large customer base, including ITV, BT Sport, World Rugby, MediaCorp, Big Ten Network, Electronic Arts, LaLiga and AELTC Wimbledon. The current challenge faced by the company is finding ways to drive new growth. In line with this mission, Grabyo aims to consolidate its presence in South Asia in order to benefit from the projected growth of digital video consumption in the region.