Senior Brand Copywriter, Marshmallow
3 days a week in office (Old Street, London)
Accessible, tech-enabled insurance for those who step outside the norm
Job no longer available
Accessible, tech-enabled insurance for those who step outside the norm
201-500 employees
Job no longer available
3 days a week in office (Old Street, London)
201-500 employees
Company mission
To back those who find themselves on a different path, either by choice or by circumstance, helping the exceptions to the rules that others aren’t interested in serving.
Role
Who you are
- Advanced written communication skills, with copy, content and UX writing experience across marketing channels including web, social and campaign
- Experience working with a strong brand-led tone of voice, challenging it and helping to evolve it where necessary
- Understanding of SEO best practices to write creative copy that includes effective keyword placement
- Strong skills in ideating and creating original creative content that targets a specific audience
- Experience in or comfortable to learn how to use Webflow CMS and Figma
- A wordsmith through and through. You can turn a phrase like no one else and you’ve got the skills to write across multiple touchpoints
- You’re highly passionate about how we communicate as a brand and are happy to challenge when content and copy isn’t going in the right direction
- Have experience in driving organic traffic to websites through the use of SEO know-how and content updates
- Detail-oriented. You can spot a typo or a grammatical error a mile off. And you’d never let content into the wild without checking it’s up to scratch
- Reflective and low ego. You’re happy admitting when you don’t know the answer or when you’ve made a mistake. You’ll ask for support from your team and those around you to collaboratively find solutions
- Autonomy. You are a self-starter who likes to take ownership. You are comfortable making decisions and learning from mistakes
What the job involves
- Work closely with the marketing team, particularly the brand manager, to understand key audience segments and set content goals / KPI
- Champion our tone of voice, ensuring it is prioritised across marketing touchpoints
- Apply your copywriting skills to product naming, messaging strategy, campaign messaging, web copy, blog copy, social copy, internal manifestos and positioning statements as needed
- Translate complex and jargon-based language into compelling customer content across social and web, working closely with our designers to create compelling content
- Get sign-off for all assets from compliance and marketing leads
- Support Brand Manager and product teams with product launches, delivering the content needed to help achieve launch goals
- Work with our Media, Creative and Paid Search agencies to create and optimise paid ad copy for social media and paid search ads
- Use SEO best practices to inform your blog, landing page and meta-description content, while remaining true to Marshmallow’s tone of voice
- Own the copy and content workload, feeding back into the marketing team regularly and managing expectations
- Build a strong community across social media by working with customer operations to make sure negative comments are handled appropriately, and by educating the Customer service team to be able to reply to relevant messages in our tone of voice
Application process
- Initial call with Sophie Tucker from the TA team (25 minutes)
- A skill-based interview where you will discuss your previous experience with Francesca Bennett from the marketing team (45 minutes)
- A task-based interview where you will present a task to Gwen Jones and Chloe Collins (1 hour)
- A culture interview to check that your work style fits our processes and values (1 hour)
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
For many ordinary people, insurance can be inaccessibly expensive. Marshmallow solves this problem by using data and technology to offer fairer coverage for car and van owners.
Car insurers generally quotes drivers according to population data, and many drivers are overcharged due to age and demographic. By leveraging data and proprietary technology, Marshmallow can offer more accurate and personalised quotes delivered in minutes, meaning lower fees for drivers. Naturally, this approach has proven popular, with Marshmallow garnering impressive reviews and accolades since it first launched.
The insurtech space is becoming increasingly competitive, and more and more tech companies are moving into the car insurance space, so the company is currently looking to expand into other insurance areas. Marshmallow’s unicorn status is a clear indicator of the company’s ongoing success and scalability, and will help to facilitate this diversification.
For now, the company is focused on helping those outside the norm, such as those who have uprooted their lives and moved to the UK. But in the future, it hopes to expand to any group of people who are unfairly marginalised and whose problems Marshmallow is uniquely positioned to solve.
Insights
Some candidates hear
back within 2 weeks
50% female employees
27% employee growth in 12 months
Company
Employee endorsements
Open and honest communication
"At Marshmallow information is 'over-shared' and this starts from the CEOs and continues through the organisation. People across the business are..."
Funding (last 2 of 4 rounds)
Sep 2021
$83m
SERIES B
Nov 2020
$30m
SERIES A
Total funding: $118.2m
Company benefits
- Flexible working - Manage your own time and choose where to work from (in the office, at home, or a little bit of both). Just make sure your team is happy too.
- Ben benefits - Get your hands on your flexible benefits budget with the Ben Mastercard and spend it wherever you want.
- Competitive bonus scheme - designed to reward and recognise high performance 🌟
- Private healthcare - We want to support everyone’s wellbeing at Marshmallow, which is why we offer private healthcare insurance with Vitality.

- Cycle to work scheme - We’re registered under the Cycle-to-Work scheme, so you can buy a new bike tax-free. Lycra shorts optional.
- Mental wellbeing - We have partnered with Oliva to offer mental health support and make therapy sessions more accessible.
- Learning and training - Personal budgets for books and training courses to help you grow in your role. Weekly book clubs and learning sessions. Plus 2 days a year - on us! - to further your skillset.
- Company socials - We give all of our teams monthly budgets to get to know each other better outside of work. Plus we have company-wide socials every two weeks, themed parties, and more.
Company values
- We have a bias for action - We carry urgency into our every day, knowing that only by making daily progress can we drive long-term growth
- We are challenging and honest - We optimise for truth and progress, which requires us to never shy away from difficult conversations with each other
- We take ownership - We take on challenges, and put our hands up when things go wrong
- We are selfless - We work hard, together and without ego
- We are bold - To serve our customers best, we experiment relentlessly, make tough decisions and go where others won’t
- We simplify for success- We don’t overcomplicate or try to be too clever. Less is more
Company HQ
Old Street, London, UK
Articles
Founders
Oliver Kent-Braham
(Co-CEO)Previously worked in Growth & Partnerships at Yoti and Leveraged Finance at Investec. Previously founded Reel Money.
David Goaté
(Chief Architect)Previously Software Architect at Yoti, also worked as a software engineer at Homeseller, Cognitran and IG.
Alexander Kent-Braham
(Co-CEO)Previously worked in Product at Yoti. Also co-founded Reel Money and was an Analyst at hedge fund QCM.
People progressing
Joined as Software Engineer, being promoted to Technical Team Lead after 10 months.
Diversity & Inclusion at Marshmallow
- To solve big problems, we need exceptional people from all walks of life. We're creating a culture where everyone feels empowered to bring their unique perspectives and boldest ideas to the table. Belonging - As a community, we foster an environment where everyone feels supported and safe to bring their authentic self to work. Recognition - We recognise and celebrate the differences in our experiences, understanding that our unique contributions help us collectively deliver our best work. Influence - We’re empowered to share our voice and have influence. We value diversity of thought, knowing we are better through our collective perspectives and experiences.
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