Senior Campaigns Manager, Circle
International Marketing
$160-207.5k
Annual Bonus Target: 17.5%. + Equity
More information about location
Global crypto finance company
Open for applications
Global crypto finance company
1001+ employees
Open for applications
$160-207.5k
Annual Bonus Target: 17.5%. + Equity
More information about location
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- This position requires a strategic mindset, a deep understanding of diverse markets, and a passion for developing innovative marketing initiatives
- Multistakeholder - you have dedication and commitment to our customers, shareholders, employees & families, and local communities
- Mindful - you seek to be respectful, an active listener and to pay attention to detail
- Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals
- High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty, and intolerance
- 12+ years of experience in Global Marketing, B2B Influencer Marketing, or Partner Marketing preferred
- Expertise in B2B campaign & B2B2C design and deployment, message development & results analysis, and reporting at a global scale
- Proven track record of developing and executing successful marketing in diverse markets
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing
- Exceptional collaboration skills and the ability to credibly engage with cross-functional leaders to drive results
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Ownership and accountability of multi-channel in market initiatives and programs
- Exceptional interpersonal skills, including strong verbal, listening, and written communication
- Demonstrated success navigating complex business environments and driving efficient and effective execution
- Experience/familiarity with 6Sense, Seismic, HubSpot, Slack, Apple MacOS, and GSuite preferred
- An appetite for work travel
- Fluency in oral and written English. Bi-lingual is a plus
What the job involves
- Circle is seeking a highly motivated and experienced Senior Campaigns Manager based in the United States who will strategize and execute our global marketing initiatives spanning multiple audiences, channels, and geographies
- This person will play a pivotal role in driving the international marketing strategy and expanding the global footprint of our brand and products
- From influencer marketing to performance marketing, the Senior Global Marketing Manager will lead cross-functional teams executing targeted initiatives to engage audiences worldwide
- This role will shape the marketing roadmap for Circle's growth in key target countries by conducting market research, overseeing localization efforts, and collaborating with internal stakeholders
- Influencer Marketing: Develop and execute influencer marketing strategies to enhance brand awareness and reach target audiences globally. Plan and execute media buying strategies to optimize reach and engagement in key target markets
- Country-Specific Marketing Strategy Development: Lead the development and implementation of integrated marketing campaigns to support business objectives
- Localization & Translation: Oversee the localization and translation of marketing materials to ensure cultural relevance and effective communication in different regions
- Market Research: Conduct country-specific research to identify market trends, consumer behavior, and competitive landscape to inform marketing strategies
- Cross-Functional Collaboration: Collaborate with demand generation, product marketing, and other teams to align marketing efforts and drive business growth globally
- Budget Management: Manage marketing budgets effectively to maximize ROI and achieve marketing goals
- Analytics and Reporting: Monitor and analyze marketing performance metrics to track the effectiveness of our global marketing initiatives and optimize strategies for continuous improvement. outcomes, and identified opportunities
- Performance Marketing: Drive performance marketing initiatives across different channels to increase customer acquisition and retention
Otta's take
Sam Franklin
CEO of Otta
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by the world’s largest asset manager, BlackRock, as well as crypto exchange company Coinbase, and has been proactively preparing for possible upcoming federal regulations. Regardless of the current crypto downturn, this means that Circle is still well-placed to see steady long-term growth.
Insights
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
South Boston Waterfront, Boston, MA
Founders
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 197 more jobs at Circle