First launched in 2015, the company started as a way to protect developers and streamers from scammers, acting as a secure network through which content creators and developers can share game keys. Nowadays it operates more as a marketing marketplace, connecting game creators to the promoters and influencers that will best reach their target audiences.

By vetting all of its influencers, and offering its network for free, Keymailer has secured broad appeal within the market. As gaming influencers become increasingly popular, it has the chance to scale considerably in the coming years, as it grows operations and its team to capitalise on this trend.