Product Marketing Director, Thoropass
$150-180k
+ Equity
More information about location
Compliance & audit management platform
Open for applications
Compliance & audit management platform
101-200 employees
Open for applications
$150-180k
+ Equity
More information about location
101-200 employees
Company mission
To build a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement.
Role
Who you are
- 7-10 years of experience in product marketing, with at least 3 years in a leadership role
- Proven track record in marketing compliance automation software or related cybersecurity products to CISOs or similar technical audiences
- Strong technical background with the ability to understand complex compliance and cybersecurity solutions and translate technical features into compelling value propositions and customer benefits
- Strong analytical skills with the ability to leverage data to drive decisions and optimize marketing performance
- Strong leadership skills with experience managing cross-functional teams and influencing stakeholders
- Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA or advanced degree is a plus
- Willingness to travel as needed to meet with customers, attend industry events, and collaborate with teams
What the job involves
- As the Director of Product Marketing, you will take the lead role in building, shaping, and executing our product marketing strategy
- Your technical background and deep understanding of the security and compliance automation market will enable you to bridge the gap between product development and GTM execution
- You will manage the Product Marketing team, and roll up your sleeves to lead go-to-market strategies, create compelling messaging, and ensure that our products meet the evolving needs of our Ideal Customer Profile (ICP) - CISOs and security teams
- You will focus on developing detailed use cases and personalizing marketing efforts that resonate with our target audience
- Develop and articulate compelling value propositions for our compliance automation products tailored to CISO personas
- Create and refine product messaging that resonates with target audiences and differentiates our offerings from competitors
- Collaborate with product management and sales to develop and document detailed use cases for our products that illustrate how our products solve specific compliance challenges for our ICP
- Work closely with product management to influence product roadmap decisions based on market insights and customer feedback
- Lead the development and execution of go-to-market strategies for product launches and updates
- Collaborate with sales, marketing, and product teams to align on market needs, product features, and launch timelines
- Conduct market research to understand industry trends, customer needs, and competitive landscape
- Develop and maintain a deep understanding of the compliance automation market and use insights to inform product development and marketing strategies
- Partner with the sales enablement and sales engineering teams to develop sales enablement materials, including sales decks, product demos, training sessions, and competitive battle cards
- Train the sales team on product features, benefits, and competitive positioning to enhance their ability to effectively sell our products
- Partner with the sales and customer success teams to ensure seamless customer experiences and successful product adoption
- Develop and maintain detailed profiles of our ICP, including pain points, goals, and decision-making criteria
- Use persona insights to tailor marketing messages and content that resonate with target customers
- Create and oversee the production of high-quality marketing collateral, including whitepapers, case studies, blog posts, and webinars
- Ensure content is technically accurate, engaging, and aligned with the company’s messaging and positioning
- Become a sought after industry expert on the core issues facing the compliance management industry today
- Represent the company at industry events, conferences, and webinars
- Stay current on industry developments and best practices and translate the “voice of the market” into product opportunities
Our take
If you’re a growth stage startup, you need to become SOC 2 compliant to be able to close enterprise deals. But becoming SOC 2 compliant can be expensive, time consuming, and pretty complicated. Thoropass (previously known as Laika) provides an end-to-end compliance service for startups, to enable them to work with legacy companies in highly regulated fields such as health and fintech.
Due diligence is quickly becoming a consideration from day one for startups in these fields, with an increase in collaboration between disruptive startups and legacy players. Thoropass has taken up an acute position between the two, allowing startups to get deals done more smoothly and scale more quickly, whilst allowing the established companies to access emerging talent.
Although Thoropass has maintained a strong focus on growing, early-stage companies, it has ambitious plans to start working with big banks in the future. Significant funding raised by the company, that already has hundreds of customers, will see it invest in expanding the functionality of its platform and its wider business funnel.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2022
$50m
SERIES C
Nov 2021
$35m
SERIES B
Total funding: $98m
Company benefits
- Flexible work options
- Unlimited PTO
- Continuing education stipend
- One-time home office stipend for remote employees
- 401K plan
- Generous paid parental leave
- Employer-sponsored pet insurance and family planning
- Benefits coverage for US employees
Company values
- Open and inclusive collaborators.
- Diverse ideas. Diverse Teams.
- Entrepreneurial.
- Integrity.
- Solve big problems for our customers.
Company HQ
Midtown Manhattan, New York, NY
Articles
Founders
Austin Ogilvie
(Founder & Co-CEO)Began career as a Research Analyst at EverFi. Moved on to become Project Manager at On Deck Capital. Was CEO for 5 years at Yhat, acquired by Alteryx, and then went on to become Director of Product Management.
Eva Pittas
(Founder)Studied Finance at NYU Stern School of Business. Worked at Citi Bank for over 13 years as Chief Financial Officer. Later became Managing Director at Citigroup. Founded and worked as CEO of Fintech BRCG in 2017.
Sam Li
(Founder & Co-CEO)Studied Computer Sciences, Maths and MBA at the Universities of Virgina, Columbia, and Harvard. Worked as a Technology Analyst for Goldman Sachs. They then became a Technical Account Manager at Google. Co-founded and worked as CTO of Zinc Platform. Most recently was an Entrepreneur in Residence at Bain Capital Ventures.
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