Senior Product Marketing Manager, DISCO
Attorney
$140-160k
+ RSUs
AI enabled legal technology
Be an early applicant
AI enabled legal technology
501-1000 employees
Be an early applicant
$140-160k
+ RSUs
501-1000 employees
Company mission
To reinvent legal technology to automate and simplify complex and error-prone tasks that distract from practicing law.
Role
Who you are
- 3+ years of experience in the legal industry or 8+ years of experience in product marketing, with a focus on B2B or technology products
- Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable go-to-market plans
- Excellent communication and leadership skills, with the ability to influence and collaborate with cross-functional teams
Desirable
- Experience with litigation and ediscovery
- Experience in SaaS or enterprise software product marketing
What the job involves
- DISCO is looking for an experienced legaltech product marketer or former attorney to help drive the the go-to-market strategy for our products
- This role will collaborate closely with cross-functional teams to create compelling messaging, drive product awareness, and support the sales team in achieving revenue targets
- Product Messaging and Positioning: Develops and refines clear and impactful messaging and positioning that resonates with target audiences and effectively communicates the value of our products
- Go-to-Market Strategy: Leads the development and execution of comprehensive go-to-market plans for new product launches and feature updates, ensuring alignment with product management, sales, and marketing teams
- Marketing Campaigns: Oversees the creation of integrated marketing campaigns that drive product awareness, demand generation, and customer engagement across various channels
- Sales Enablement: Collaborates with the sales team to create sales enablement tools, sales collateral, and training materials to equip them with the knowledge and resources needed to effectively sell our products
- Market Analysis and Customer Insights: Conducts market research, competitive analysis, and customer research to identify market trends, customer needs, and opportunities for product differentiation
Our take
DISCO is a legaltech leveraging cloud computing and AI to enhance compliance, dispute resolution, and investigations, thereby optimizing outcomes for legal teams and their clients. its suite of tools, including case builders, review platforms, and e-discovery solutions, is designed to minimize errors and better align with established legal practices compared to traditional e-discovery tools.
In response to the growing need for independent brands to reduce reliance on major tech platforms for customer acquisition, DISCO was founded. This initiative comes at a pivotal time as businesses increasingly shift online, driving up the costs associated with acquiring customers through digital channels. Consequently, brands are actively seeking alternative methods to expand their customer base.
DISCO has experienced significant growth as a result of this demand, boasting a clientele of approximately 1,000 firms, including a majority of the prestigious Am Law 200. Funding has positioned the company for further expansion into European and Asian markets. With ongoing refinements to its AI software, DISCO is poised to maintain steady progress in an ever-evolving landscape.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2020
$60m
LATE VC
Jan 2019
$83m
SERIES E
Total funding: $193.8m
Company benefits
- Start-up culture
- Open PTO
- Growth opportunities
- Medical, dental, and vision, 401(k)
Company values
- Meaningful impact: We strive to ensure that every employee is connected to our mission and we believe that every employee is capable of driving meaningful impact to our customers and communities
- All-in: We build bridges across teams and projects and value all opinions, perspectives, and ideas - no matter who or where they come from. We all work across functions as needed to ensure that we win as a team
- Grit & grace: We are resilient and adaptable and capable of quickly changing in response to new problems, ideas, or data. We balance our grit with humility and empathy, giving grace and respect to our employees, communities, partners, and customers
- Innovation: We approach problems with what we call the "inventor's spirit", the idea that you should not accept the world as it is, but instead seek ways in which it could be made better. We are curious, observe sharply, spot issues, and solve problems from the ground up. We debate and strive to create an environment in which the best ideas win
- Craft: We are deeply passionate about our craft and believe in the importance of striving for excellence and improvement every day, whether that craft is software engineering, sales, or any other aspect of our work. We continuously look for opportunities to become better at what we do
Company HQ
Congress Avenue Historic District, Austin, TX
Articles
Leadership
Kiwi Camara
(CEO)They studied at Harvard Law School and hold a Ph.D. in Economics from Stanford. Previously a Partner at the law firm Camara & Sibley from 2009-2013.
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