Marketing Strategy Manager, Motorway

• Experience in marketing strategy or commercial planning, preferably in tech or e-commerce (ideally marketplace)
• Strong written and verbal communication skills, comfortable interacting with senior leadership to deliver results and recommendations that impact commercial decision-making
• Strong analytical skills and comfort with solving ambiguous problems
• Strong understanding of the Marketing function and its core competencies to drive full-funnel initiatives
• Experience interacting with vendors, suppliers and third-parties to drive value and insights to inform marketing plans and initiatives
• Ability to work well independently and as part of a cross-functional team
• Highly methodological and creative problem-solving approach with the ability to understand both art and science
• Self-starter with a track record of taking ownership of initiatives with limited oversight
• Excellent time management and ability to manage multiple priorities
• Strong attention to detail and commitment to accuracy
• You are positive and committed, with a 'can-do' attitude and a flexible approach
• Advanced proficiency in Excel
• Dashboard and/ or SQL experience
• Strong project management skills

• The Commercial Marketing Strategy Manager will be responsible for identifying new opportunities to drive growth among Motorway’s customers (B2C and B2B)
• This role will work with Marketing Stakeholders and cross-functional teams, including Finance, Data Analytics, Product, and Sales
• You will dive deep into business trends, manage marketing reporting, inform investment decisions, evaluate marketing and growth opportunities, drive strategic projects from start to finish, and work with the marketing organisation to build scalable plans for sustained growth in our fast-growing business
• This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market
• Monitor and report marketing business performance against key metrics, identifying trends and insights to inform recommendations and guide future decision-making across the marketing organisation
• Think holistically about drivers of over/underperformance and how to respond to them, providing strategic input to the Finance team's quarterly and annual budgets
• Perform and understand analysis using data from internal systems and external research to draw conclusions that are communicated visually and/or in digestible formats
• Collaborate with relevant marketing and cross-functional stakeholders to inform testing roadmaps and craft measurement plans
• Conduct post-mortems on key marketing activations to inform future plans, such as channel mix, investment levels, and audience targeting changes
• Become an expert on customer behaviour and insights at a market level to inform future marketing activity and strategies for growth
• Partner with cross-functional teams to build measurement and evaluation frameworks that align with company and marketing objectives
• Manage cross-functional strategic initiatives and special projects for marketing leadership as needed
• Partner with Finance and Data Analytics to inform investment strategy and budget allocation
• Investigate opportunities to implement growth strategies and assess any implications of the growth trajectory
• Develop executive-level materials (written and visual) for weekly trading and management meetings

• Many of our roles include significant stock options, so you can share in Motorway’s growth and future success
• Our friendly team meet up regularly for lunches and after-work drinks, plus we hold larger events at least twice a year
• Many of our roles include flexibility to work from home regularly, or fully remote for some of the year
• Many roles allow you to choose a schedule that works for you around your core hours
• Your health is your wealth! We take our health and well-being seriously with comprehensive BUPA health insurance offered to every team member, regardless of seniority
• You will have a personal learning and development budget to spend on a wide range of books, courses and conferences. We also include subscriptions to services like Headspace and Audible
• Lease a brand new electric car through your gross salary saving up to 40% on the retail cost
• Purchase a bicycle, accessories and safety equipment through your gross salary, so that you can save on the cost of a new bike & accessories
• Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family
• Our pension provider is NEST, through whom you have a choice of funds that you can align with your faith, beliefs and attitudes to risk

Total funding: $272.2m

Like many industries, the second-hand car market has undergone significant transformation, with more and more dealers and car owners looking to buy and sell cars online. Motorway is one of a handful of online car marketplaces that are capitalising on this trend.