VP of Marketing, Marker Learning
Learning disability support
Be an early applicant
Learning disability support
101-200 employees
Be an early applicant
101-200 employees
Company mission
To make learning disability testing easier and more affordable for schools and parents.
Role
Who you are
- Advanced marketing experience, with a strong background in enterprise SaaS or similar business models
- At least 5+ years in a leadership or managerial specific role, with a strong willingness to roll up your sleeves and actively contribute to the work, not just oversee it
- You thrive in a fast paced startup environment with an ability to seamlessly adapt to change
- Background in edutech or mental health fields not required but a plus
- Proven track record of developing and executing successful marketing strategies that have driven significant business growth, increased brand awareness, and improved customer engagement
- Demonstrated success with Account-Based Marketing (ABM), events marketing, content marketing and demand gen
- Excellent communication and interpersonal skills, capable of effectively conveying complex ideas to non-technical audiences
- Ruthless focus on ROI and extensive experience interpreting marketing analytics data and making data driven decisions
- Creative thinker with a propensity for building a culture of testing, measuring, and innovating to excellence
What the job involves
- We are seeking a scrappy and strategic VP of Marketing to lead our marketing efforts and drive growth
- In this role, you will be responsible for developing and executing a marketing strategy that effectively targets both individual school psychologists and broader district-level decision-makers
- Your goal will be to create a seamless transition from initial product adoption by end users to enterprise-level sales, and vice versa
- The ideal candidate will have deep experience in marketing within SaaS or similar business models
- You should be well-versed in field marketing, Account-Based Marketing (ABM), content marketing, and demand generation, with a proven ability to build and lead high-performing teams in a fast-paced startup environment
- This role requires a balance of creativity and data-driven decision-making, with a focus on tying marketing initiatives to ROI
- Develop and execute a comprehensive marketing strategy that aligns with Marker Learning’s business objectives and growth goals
- Refine the company’s brand positioning and messaging ensuring clear differentiation in the market, and one that resonates with target audiences, including, special education leaders, school and private psychologists, and other key stakeholders
- Establish Marker as a thought leader in the space and develop a comprehensive content strategy that educates, engages, and nurtures prospects through the buyer’s journey
- Drive demand generation and lead acquisition to attract and engage target customers, generate qualified leads, and nurture them through the sales funnel utilizing an omni-channel marketing approach
- Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement
- Implement and manage Account-Based Marketing (ABM) strategies to target high-value accounts, tailoring campaigns to meet the specific needs of key decision-makers
- Plan and execute events (webinars, conferences, trade shows) that generate leads, build relationships, and enhance brand presence in the special education sector
- Own product marketing and collaborate closely with the product team to understand customer needs, develop compelling messaging and positioning, and launch new products successfully
- Create a robust marketing analytics framework to track campaign performance, user engagement, and conversion rates at both the individual and district levels
- Set clear KPIs for all marketing activities, with a strong focus on tying marketing efforts to measurable ROI and continuously optimize marketing strategies based on data insights and market feedback
Our take
One in five American students has a learning disability and while a proper evaluation could be one of the most impactful events in these students' lives, only 4% receive a diagnosis because of the high costs involved and the lack of access to the appropriate psychologists. Undiagnosed students are more likely to drop out of school, fail to find a job and subsequently suffer from mental health issues.
The current learning disability support system is broken and Marker Learning is setting out to change this, by making critical learning disability evaluations and support more accessible and affordable. The startup is leveraging technology developed by experts at John Hopkins to provide evaluations in half the time and at a fraction of the price.
Having already reached a million students through school partnerships, Marker Learning is rapidly growing and raised $15 million in 2023. It announced its expansion into multiple new services as well, including tutoring and coaching. The startup is backed by some of the most mission-driven venture capital firms in the industry and with their help, it plans to continue scaling its partnerships and expand into new geographies.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
220% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2023
$15m
SERIES A
Nov 2021
$4.7m
SEED
Total funding: $19.7m
Company benefits
- 100% employer paid health, dental, and vision insurance
- 401k (k) plan
- Unlimited vacation time
- Annual company-sponsored offsites for team collaboration
- Fully remote with generous opportunities for team building
Company HQ
Civic Center, New York, NY
Articles
Leadership
Stefan Bauer
(CEO & Co-Founder)Previously worked as an Analyst at Bloomberg and Morgan Stanley, also worked as an Associate and Engagement Manager at McKinsey & Company.
Emily Yudofsky
(Co-Founder)Founded the company Found, a pioneering weight care platform. Also worked at Google as a Product Marketing Manager.
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