Director of Paid Acquisition, LawnStarter
$150-170k
Lawn maintenance marketplace
Open for applications
Lawn maintenance marketplace
201-500 employees
Open for applications
$150-170k
201-500 employees
Company mission
To make life easier and enable people to save their time for what really matters. They are setting out to make running a home services business dead simple.
Role
Who you are
- Experience With Large Scale Paid Search Campaigns: This ain't a small business campaign that can be managed with a spreadsheet. We're offering a multitude of services across hundreds of markets, each with its own seasonality, pricing, demographics and other nuances. You must know how to manage Adwords at scale. Ideally you have a background in this form of SEM in an area such as travel, jobs, home services or ticketing
- Strong Technical Chops & Business Intuition: You should be a master of spreadsheets and comfortable in SQL. Scripting languages are a huge plus. Additionally, you should be able to pair complex data analysis with business intuition and be able to communicate key insights to company leadership
- Ready to Roll Up Your Sleeves: Despite the seniority of this role, our lean team structure means you'll need to be both a leader and a hands-on contributor. You'll manage, mentor, and lead by example, stepping in to directly handle tasks when necessary
What the job involves
- Growing Revenue from Paid Search: This is the big one. Leveraging all the tools that Google gives you, from bid optimization, to copy tests, to audience-based rules. And pairing that with internal customer cohort and third party data to maximize ROAS
- Analyzing Data for Insights: Do lifetime values differ by keyword or channel? How about conversion rates by market, or time of day?
- Building Tools and Systems: We take a technical approach to most things, so we'll expect you to quarterback projects that make things easier. Whether it's building a system to better test ad copy, or working with engineering to integrate the ad platforms with our internal data, that'll be in your wheelhouse
- Exploring New Channels: From the traditional to non-traditional, we're always experimenting with new things. We expect you to ideate, test, and iterate to discover new channels that provide a positive ROI
- Owning the P&L for Ad Spend: This is an integral part of the business, and you'll be in charge of all of it. We expect you to own both the revenue and cost side of paid acquisition, and to be able to prepare a 3 year, 1 year and quarterly plans
- Expanding into New Verticals: As we venture into new home services markets, you'll be at the helm, tailoring and scaling our paid strategies to fit each unique vertical. This role requires a creative yet analytical approach to tap into specific market potentials and drive significant growth
- Build a Dynamic Team: Leadership is key. You'll be responsible for building and nurturing a team of sharp, driven paid acquisition experts. Your role will involve mentoring this group, setting clear performance metrics, and leading by example to define a culture of innovation and improvement
- Cross-Team Collaboration: Integration is crucial. You'll bridge the gap between paid acquisition efforts and other departmental strategies, ensuring alignment with the company's overall business goals. This involves close collaboration with product teams, sales, and customer service to enhance the effectiveness of our marketing initiatives
Our take
When it comes to lawn maintenance, many homeowners typically have to deal with several contractors. This can make lawn care more complicated and expensive than it needs to be. LawnStarter solves this problem by aggregating lawn mowing, fertilizing, and maintenance into one convenient purchase point.
As a marketplace, LawnStarter focuses on helping existing lawn care businesses grow, rather than trying to push their own services. This differentiates them from other providers. The company has seen impressive growth since it was first founded, and it now operates in 120 cities around the US. According to LawnStarter's CEO, the company's revenue has grown at a rate of 100% a year since its inception.
To date, LawnStarter has raised around $18 million in funding, which is a testament to investors' confidence in the product. This confidence will be instrumental to LawnStarter's future success, as the lawn care market has grown increasingly competitive in recent years.
Freddie
Company Specialist
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2019
$10.5m
EARLY VC
Jun 2015
$6m
SERIES A
Total funding: $17.8m
Company benefits
- Flexible remote schedule
Company HQ
Financial District, Austin, TX
Articles
Leadership
Steve Corcoran
(Co-Founder)Previously co-founded SigmaBits, and served as Co-CEO of SEED.
Ryan Farley
(Co-Founder)Previously worked as a Senior Business Analyst in Capital One's Card Partnerships Analytics team.
Salary benchmarks
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