Senior Director of Product Marketing for CIO's, Salesforce
$210.4-320.8k
Salary shown is for California based candidates
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$210.4-320.8k
Salary shown is for California based candidates
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 9 years of experience in product marketing, sales, or go-to-market background
- Proven experience in B2B marketing, with a focus on technology or enterprise software
- Strong understanding of the CIO landscape and its challenges
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
- Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets
- Ability to use data and analytics to drive decision-making as well as a proven track record of setting and delivering against measurable marketing metrics
- Ability to strategize and craft compelling messaging and positioning for technology products
Desirable
- Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
- A winning attitude that inspires optimism, fun, and the desire to always be learning!
What the job involves
- The Sr. Director, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce platform solutions
- Reporting directly to the SVP, Enterprise IT Strategy Lead, this individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner
- As the Sr. Director, CIO Product Marketing, you will be instrumental in shaping our GTM motion for the CIO audience
- You'll translate the needs of CIOs across marketing, sales enablement, product, and field teams, ensuring that our messaging and initiatives resonate with this critical target market
- By successfully executing these initiatives, you will help position Salesforce as a strategic partner for CIOs and drive significant business growth
- GTM Strategy: Develop and implement a comprehensive GTM strategy for the CIO audience, aligning with overall company objectives
- Product Messaging: Craft compelling product messaging and positioning that resonates with CIOs and addresses their specific needs
- Sales Enablement: Create effective sales enablement materials and training programs to equip our sales team with the knowledge and tools needed to engage with CIOs
- Content Creation: Develop thought leadership content, webinars, blogs, events, and case studies to drive awareness and generate leads
- Partner Alliances: Collaborate with strategic partners to expand reach and create joint marketing initiatives
- Developer Advocacy: Foster strong relationships with the developer community and encourage their advocacy for our products
- Analytics: Leverage data and analytics to measure marketing performance, optimize campaigns, and drive data-driven decision-making
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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