While other software companies such as UiPath are trying to reduce repetitive workloads through automation, Notable stands out due to its focus on the needs of medical practictioners in particular, and because of its solution's ease of integration into existing systems thanks to its focus on APIs. This has grown it a customer base of thousands of medical care sites, with 100% positive reviews for its product.

Notable has raised large amounts of funding which it has invested in scaling its operations, mainly in healthcare and the US. But it is also investigating additional uses for its technology, moving into adjacent market sectors and preparing for overseas expansion, releasing an AI assistant for patient engagement and staff workflows in 2023. As skilled administrative staff becomes harder to come by but the need for medical care only increases, the demand for Notable's product is set to grow.