Brand Narrative Director, FIGS
$140-170k
+Equity
Office located in Santa Monica, CA
Medical apparel
Open for applications
Medical apparel
201-500 employees
Open for applications
$140-170k
+Equity
Office located in Santa Monica, CA
201-500 employees
Company mission
To celebrate, empower and serve those who serve others.
Role
Who you are
- Bachelor’s degree, preferably with a degree in English, Writing/Journalism, Communications, or Advertising
- 5-8 years in copywriting, journalism, and/or creative concepting
- A background working within Brand Creative at an agency or for an e-commerce brand
- Experience managing a team of writers
- A passion for the healthcare community
- As obsession for storytelling with wit, craft, and taste
- Understanding of the creative process from concept through development and production
- Writing expertise with the ability to craft messaging and creative frameworks with end in mind
- Proven success at applying creative writing across different media, online to offline
- Enthusiasm to partner with all types of creative talent, including Design Directors, Art Directors, Film Directors, etc
- Experience in leading teams of narrative experts, storytellers and writers
- Existing relationships with relevant freelance writers
- Excellent written and verbal communications skills
- Proven work ethic and integrity
- Positive attitude
- Desire to excel and grow with FIGS
- Aspiration to create change and make an immediate impact
- Entrepreneurial spirit and egoless nature
- 100% Awesome. Like our scrubs
- Sense of humor
- Drive to succeed and get things done efficiently and effectively
- Loves: language, the FIGS product and working on a team
What the job involves
- FIGS is looking for a Director, Brand Narrative who will be responsible for overseeing brand voice and managing storytelling across all marketing channels
- As a part of the marketing team, the Brand Narrative Director is responsible for creating engaging, informative, and brand driven-content that is aligned with marketing initiatives
- This role is a part of the FIGS Brand Creative Team and reports directly into FIGS’ Creative Director
- Deliver world-class narrative strategy and direction
- Set a clear and consistent brand voice for FIGS, with responsibilities ranging from crafting style guides to editing copy and brainstorming ideas for content
- Build an overarching approach to FIGS’ brand voice and content strategy that can be articulated across all marketing touchpoints, including advertising, social media, e-commerce, and PR
- Partner closely with teammates to create connected concepts, from ideation through production and delivery
- Develop, oversee and maintain narrative documentation including brand voice guides, style guides, and editorial guidelines
- Work cross-functionally with the marketing and product teams to create engaging and informative content
- Ensure branded content supports business goals and drives customer engagement and conversion
- Analyze content performance and utilize data to inform future content decisions
- Maintain a high level of editorial quality and accuracy across all channels
- Conduct thorough research, fact-checking, and partner with subject experts, as needed, throughout content creation process
- Lead, develop and inspire a team responsible for writing, publishing, and editorial planning
- Oversee the day-to-day workloads of copywriters, balancing hands-on guidance with delegation
Our take
FIGS is a lifestyle and apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.
FIGS' unique selling proposition lies in its Technical Comfort™, featured in its range of antimicrobial, elastic scrubs and uniforms with functional pockets. Inspired by a co-founder's friend, FIGS addresses the discomfort of traditional uniforms and the demanding hours of healthcare professionals. With around 20 million healthcare professionals in the US, FIGS has a significant potential market. However, the economic climate has led to a downturn in purchases despite customer loyalty.
In a strategic move, FIGS partnered with the U.S. Olympic and Paralympic Committee to outfit Team USA healthcare professionals. This partnership, which includes a limited-edition collection for the Paris 2024 Games, underscores FIGS' commitment to supporting healthcare workers on a global stage.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$65m
SERIES B
May 2016
$5m
SERIES A
Total funding: $72m
Company benefits
- Equity: All FIGS employees have the opportunities to own shares in FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
- Annual bonus
- Comprehensive benefits and perks package focused on your well-being, including premium medical, dental, and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
- Amazing 401(k) program, with a company match up to the first 6% of your contribution
- Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
- FIGS sponsored Uber Eats voucher for in-office weeks
- Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more
Company values
- How you do anything, is how you do everything
- If it was easy, everyone would do it
- Care more than anyone else
- Have a bias toward action
- Create the world you want to live in
- Make an impact
Company HQ
Santa Monica, CA
Articles
Leadership
Heather Hasson
(Executive Chairman)They studied at the University of Wisconsin-Madison before co-founding FIGS in January 2010. They then spent a year at Saïd Business School, and have been a RxArt Board Member since December 2019.
Trina Spear
(CEO)They started their career with 4 years at Citi, before working as an Associate at The Blackstone Group for a year. They co-founded FIGS with Heather in 2010, and have been serving as CEO since.
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