Lifecycle Marketing Manager, Chime

$130.1-180.6k

+ Bonus + Equity

Looker
Braze
Mid and Senior level
San Francisco Bay Area

More information about location

Chime

Mobile banking for the everyday person

Open for applications

Chime

Mobile banking for the everyday person

1001+ employees

FintechB2CLifestyleBankingMobile

Open for applications

$130.1-180.6k

+ Bonus + Equity

Looker
Braze
Mid and Senior level
San Francisco Bay Area

More information about location

1001+ employees

FintechB2CLifestyleBankingMobile

Company mission

To make financial peace of mind a reality for millions of everyday people.

Role

Who you are

  • A deep understanding of the products, sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive
  • If you’re creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you
  • The ideal candidate should have experience developing channel plans as part of an overall GTM, and building robust lifecycle experiences in results-driven environments
  • 3-5 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
  • Experience driving channel strategy to support new products
  • Experience assessing opportunities and optimizing across the member funnel
  • Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
  • The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
  • Experience with key marketing platforms (Braze, Looker, AI tools a plus)
  • Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources

What the job involves

  • We’re hiring a lifecycle marketer for an exciting opportunity on our Product and Lifecycle Marketing team
  • You will play a critical role in leveraging new and existing products to drive growth in Chime’s active member base
  • Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention
  • This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and User Research to plan and complete shared goals, delivering seamless experiences across lifecycle channels
  • Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins
  • Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
  • Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives

Our take

Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.

In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.

With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.

Freddie headshot

Freddie

Company Specialist

Insights

Top investors

Some candidates hear
back within 2 weeks

0% employee growth in 12 months

Company

Funding (last 2 of 9 rounds)

Aug 2021

$750m

SERIES G

Sep 2020

$485m

SERIES F

Total funding: $2.0bn

Company benefits

  • Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
  • Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
  • Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
  • Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events

Company values

  • Be member-obsessed: We are guided by a deep understanding of our members' needs and a devotion to meeting those needs at every step. We practice empoathy in everything we do
  • Be human: We keep it real. We build trust and connection with our members by making them laugh, feel understood, and get inspired
  • Bew bold: We dream big. We set audacious goals, tackle the hard stuff, and do things that no bank has done before. We see a broken industry and believe in our ability to change it forever
  • Simplify: We start with the simplest solution and only add to it if necessary. We are famously practical and focused. Our motto is "Do Less. Faster. More often."
  • Make it happen: We measure the impact of our work and push hard to hit our goals. We find ways around roadblocks. We hold each other accountable to a high bar for performance
  • Respect the rules: We take seriously our obligations to regulators, partners, and the public. We move fast and push for changes without cutting corners. We risk failure if we ever break the regs
  • Team up: We know great work isn't done alone. We organize into teams that leverage the different strengths we each bring. We are stronger when we have each other's backs
  • Chime in: As owners, we have an obligation to speak up. We share our ideas, ask hard questions, and give candid feedback. When others chime in, we value what they have to say

Company HQ

Nob Hill, San Francisco, CA

Leadership

Chris Britt

(Co-Founder & CEO)

Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.

Ryan King

(Co-Founder)

Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.

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