Since its founding, Primer has built a series of products founded on a core set of computational engines: Structure, Ensemble, Event, Context, Difference, and Story.

• Always Human - We are a company of humans, for humans. We respect and support each other’s humanity, in gestures big and small, bringing love and levity to even our most challenging moments. We act with humility, embrace diversity, and put our trust in each other
• Creating Legacy - We believe in building something of deep, lasting impact. We live for those achievements so special that you can’t wait to tell a loved one, but we know getting there takes persistence, a growth mindset, a tolerance for failure, and a shared sense of purpose
• Constantly Curious - We believe that curiosity leads us to deeper truths, and that the deepest truths lie hidden in the hardest puzzles. Those are the puzzles worth solving. We take great joy and pride in doing so, and in doing so first
• Obsessed with Better - We believe that every detail counts. No matter what we’re working on, we are obsessed with getting better, faster, and more advanced. We want everything we craft to be crafted — to feel crafted — particularly to our users. Merely okay is not okay
• Keeping Promises - We know that only what we deliver will have an impact. So we live to ship, and we ship on time. We take pride in keeping our commitments to each other and to our users, delivering continuously with an insatiable focus on the future
• Customers to Champions - Adding value to customers is everything to our growth. If we focus on delivering value vs. fulfilling line items on a spreadsheet, then we’ll succeed. No question

Total funding: $237.1m