Head of Social Media, WHOOP
Wearable health and fitness devices
Open for applications
Wearable health and fitness devices
501-1000 employees
Open for applications
501-1000 employees
Company mission
To unlock human performance by helping people find their inner potential.
Role
Who you are
- 10+ years experience leading social at best-in-class brands. Direct experience in D2C, sports, health, and lifestyle preferred
- Proven track record of starting, innovating, and scaling brand channels, in particular rapid response to emerging channels such as TikTok
- Story-driven sensibility with analytically backed rigor
- High-performing manager with experience building high-functioning teams
- Moves quickly and intentionally and carries oneself with no ego
What the job involves
- As the Head of Social Media at WHOOP, you’ll own the programming across our owned media channels with the goal of originating compelling brand stories to efficiently drive global awareness for the brand and build a healthy funnel for high quality member acquisition
- Lead organic owned media channels, including social (e.g. Instagram, Threads, TikTok, etc.), YouTube, and emerging mediums. Develop playbooks for growth, engagement, alignment to the WHOOP mission/vision and ultimately conversion to the membership sales funnel
- Own the WHOOP programming calendar and build a content planning process that ensures appropriate timing, alignment to tentpole moments, coverage of brand opportunities, resource allocation, and alignment to required impact. Evaluate content slate and develop framework for refining the content playbook
- Develop a clear POV on the purpose of each distribution channel as a driver of larger business goals, and establish corresponding goals (i.e. TikTok organic is for brand growth, has a follower growth goal)
- Partner with Brand & Creative to develop social-first content that evolves the brand
- Investigate, invent, and pursue new tactics for new audience reach. Continually rationalize channel mix
- Track key performance metrics across and build a social media measurement framework across all platforms that informs strategy and optimizes performance. Partner with our analytics team to build dashboards and share actionable insights for continued improvement
- Oversee and mentor the team in executing a social strategy and creating content that resonates, and manage and oversee partnerships, freelancers, and other vendors
- Build a social partnerships and influencer strategy that supports broader Marketing goals
- Evolve our community engagement strategy with an eye towards globalized support
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- TAKE TIME OFF: Our PTO plan encourages members to take time off in order to come back refreshed.
- LIVE A HEALTHY LIFESTYLE: Our benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.
- FEEL INVESTED: 401k and stock options to share in the future of WHOOP.
- EAT WELL: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.
- KNOW THE PRODUCT: We offer you a WHOOP strap and membership at no cost.
- BE ACTIVE: Take advantage of our office gym and on-site showers, as well as a $500yearly wellness perk for fitness classes and memberships.
- BE PRESENT: Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- LOVE WHERE YOU WORK: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!
- WORK HARD, PLAY HARDER: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!
Company values
- Our work is grounded in research, design, and privacy
- At WHOOP, the best idea wins
- We have a bias for action
- We operate at the intersection of high intensity and high humility
- Our differences are a source of strength
- We are obsessed with the member experience
Company HQ
West Fens, Boston, MA
Articles
Leadership
Will Ahmed
(CEO)Studied at Harvard. Worked as a Summer Analyst at Allen & Company and at Lindsay Goldberg. Founded Whoop in their final year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity & Inclusion at WHOOP
- Under the umbrella of Inclusivity & Belonging, WHOOP operates a number of Employee Resource Groups (ERGs), including; Black at WHOOP, WHOOP GOOP (LGBTQ+), Women of WHOOP, Veterans & Military personnel, Adapt (Abled & Disabled Allies Partnering Together), and Wise (Women In Science & Engineering) .
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