Manager of Social, Netflix
Multicultural
$170-360k
+ Stock options
Streaming service
Job no longer available
Streaming service
1001+ employees
Job no longer available
$170-360k
+ Stock options
1001+ employees
Company mission
Entertainment, like friendship, is a fundamental human need; it changes how we feel and gives us common ground. Netflix is better entertainment at lower cost and greater scale than the world has ever seen. They want to entertain everyone, and make the world smile.
Role
Who you are
- This is an exciting hands-on role that requires passion and deep knowledge of LGBTQ+ communities and cultural zeitgeist, as well as the ability to translate these insights into compelling social creative that fuels fandom for Netflix titles, slate and brand
- The ideal candidate will have a social media background, entertainment experience, and excellent editorial judgment to balance the needs of the audience with the needs of our business
- They will have experience working with executives, filmmakers, showrunners, talent, talent representatives, agencies and production partners
- It is necessary to have strong strategic vision, sharp copy-writing skills, and the ability to work collaboratively with multiple teams
- Experience working on broad, multiple-platform marketing campaigns and delivering nuanced, insight-based social strategies
- Knowledge of what works across various social platforms and experience in multi-channel distribution efforts
- Background and affinity for LGBTQ+ entertainment and pop culture spaces
- Entrepreneurial spirit and highly collaborative - loves working with others, isn’t afraid to lead or follow
- Excellent written and verbal communication skills
- Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn’t afraid to take big risks
- Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines
- Able to build strong relationships and work across many internal cross-functional teams
- Experience working directly with filmmakers and is skilled in pitching/ presenting with the ability to read the room
- High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
- Respect, understanding, and enthusiasm for Netflix culture
What the job involves
- We are looking for a candidate to be a part of a social media team that focuses on connecting Netflix with multicultural audiences
- This role will build and execute tailored, culturally relevant, and innovative social marketing campaigns that authentically reach and resonate with LGBTQ+ audiences across our original films, series, and licensed content
- They will collaborate cross-functionally to align social strategies with overarching marketing goals, effectively communicate these goals to partners, and create content to engage with these key audiences across multiple social channels and platforms
- It involves a diverse array of tasks, from crafting high-level strategies to developing best-in-class social content that spans from turnkey reactive to longer form formats to coordinating within the company
- Develop and execute social strategy to reach LGBTQ+ audiences across platforms, including Instagram, TikTok, Facebook, Twitter/X, Tumblr, YouTube and more
- Responsible for building social strategy for relevant Netflix films & series, aligned with the overall marketing campaign strategy. This is inclusive of target audience, social creative, content distribution across the Netflix social ecosystem and, if necessary, the creation of title social pages
- Manage internal and agency resources to execute title and slate social campaigns at every stage from ideation through production and distribution
- Work with key cross-functional partners including Creative Marketing, Publicity, Paid Media, Events and more, to build social strategy that supports business priorities as they relate to the LGBTQ+ audience
- Develop multi-title promotional narratives based on audience behavior and need states as well as existing channel tentpoles
- Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns
- Main point of contact regarding social strategy and social creative across Marketing, Publicity, Content, and other teams working against single title or slate-level initiatives focused on the LGBTQ+ audience
Our take
Netflix was started when one of the co-founders had received a $40 late fee after failing to return a film on time. Now, Netflix is one of the fastest growing technology companies, reinventing the entertainment space by providing high quality content for low fees.
This is becoming an increasingly competitive space, with deep-pocketed rivals including Amazon, Disney, Apple and AT&T. They are all spending big on content and pricing cheaply in a battle to win subscribers.
After a dwindling number of subscribers due to tough competition in 2022, Netflix is focused and committed to improving its core service which is its TV, movies and now games going forward. Post-IPO funding of $183 million from Winslow Capital at the end of 2023 followed the previous year's dumping of shares by the same company after Netflix's first loss of subscribers. This capital indicates a shifting perspective on Netflix's outlook, which saw a year-end subscriber boost.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2000
$50m
SERIES E
Jul 1999
$30m
SERIES D
Total funding: $103.5m
Company benefits
- Work from home opportunities
Company values
- Inclusion
- You work well with people of different backgrounds, identities, values and cultures
- You are excited to help build diverse teams where everyone feels welcomed and respected
- You recognize we all have biases and work to counteract them
- You take action if someone is marginalizing a colleague
- You treat everyone with respect regardless of their position at Netflix
- Integrity
- You exhibit and are known for candor and transparency
- You only say things about colleagues that you are willing to share with them
- You admit mistakes openly and share learnings widely
- You always share relevant information internally, even when uncomfortable
- You act with good intent and trust your colleagues to do the same
- Passion
- You care deeply about Netflix‘s success
- You inspire others with your drive for excellence
- You are excited about your work
- You are proud to entertain the world
- You are tenacious and optimistic
- Innovation
- You develop new ideas that prove impactful
- You look for every opportunity to reduce complexity and keep things simple
- You challenge prevailing assumptions, and suggest better approaches
- You are flexible and thrive in a constantly evolving organization
- Curiosity
- You learn rapidly and eagerly
- You seek alternate perspectives to improve your ideas
- You see patterns and connections that other people miss
- You seek to understand members’ changing tastes and desires
Company HQ
Los Gatos, CA
Articles
Leadership
Reed Hastings
(Chairman)Served two years with the Peace Corps in Switzerland. Studied Computer Science at Stanford, and founded Pure Software (which sold for a substantial profit before Netflix). Previously a Board Member at Microsoft and Facebook.
Greg Peters
(Co-CEO)Previously Netflix COO and CPO, SVP and CE of Product Development at Macrovision, VP of Engineering at Mediabolic, Director at Redhat inc, VP Engineering at NOCpulse.
People progressing
Joined as a Content Strategy Associate in LA. Moved to London after 6 months. They have been promoted to Head of Content Strategy & Analysis UK.
Salary benchmarks
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