CRM Marketing Manager, Multiverse

• 4-5+ years of experience in B2B CRM, customer acquisition, or related roles, preferably in a subscription-based business or SaaS model
• Proven experience in customer lead conversion, onboarding and engagement
• Experience with CRM tools and marketing automation platforms (e.g., Braze, HubSpot, Salesforce)
• Strong understanding of the B2B customer journey and experience working with different audience segments
• Analytical mindset, with proven experimentation experience, deriving insights from data to drive decisions
• Technical proficiency, with the ability to configure, customise, and optimise CRM tools and marketing automation platforms. Familiarity with basic coding or scripting (e.g., HTML, CSS, SQL) is a plus
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, including sales teams
• Ability to manage multiple projects and initiatives simultaneously, with a strong sense of ownership and accountability
• Proactive, self-motivated, and results-driven, with a focus on delivering high-quality outcomes
• Adaptable and flexible, with a willingness to learn and grow, and take on new challenges within a fast-paced environment
• Collaborative and supportive, values teamwork and contributes to a positive, inclusive work environment

• We’re looking for a motivated and experienced B2B CRM Manager to play a key role in driving revenue growth through effective customer acquisition, onboarding, and engagement strategies
• In this role, you will directly support the generation and conversion of high-quality leads, while creating and optimising onboarding journeys and fostering deep engagement with our platform
• By collaborating closely with the sales, marketing, and customer success teams, you will ensure that our customers not only have a seamless experience from the first touchpoint but also remain actively engaged, contributing to the overall revenue objectives of the business
• Customer Onboarding & Engagement:
• Develop and execute audience-specific onboarding and engagement journeys for Customer Champions, HR Managers, and Learner Managers
• Drive product adoption and ongoing engagement
• Monitor customer satisfaction during the onboarding process and beyond, working to ensure a smooth and positive experience
• Implement engagement strategies to drive revenue growth
• Lead Generation:
• Collaborate with the marketing team to support the generation of Marketing Qualified Leads (MQLs)
• Develop strategies to identify and target potential business customers, utilising CRM tools and insights to drive lead generation efforts
• Lead Conversion:
• Provide CRM insights to Account Executives (AEs) to enable them in their sales efforts, including automation, customisation for key accounts, and supporting the sales process
• Track and report on lead conversion metrics, identifying areas for improvement and implementing strategies to increase conversion rates

• Quarterly M-Powered Days to refresh and recharge
• End of Year Company Shut Down
• A focus on wellbeing with access to Spill therapy support, an Employee Assistance Programme and an internal Wellbeing working group.
• 45 days of work from abroad per year
• Free access to Wellhub's Starter, Basic and Bronze plans (free gym + more)
• 27 days holiday, plus 1 life event day and 2 volunteer days
• Full Medical Insurance coverage through Bupa, and your medical history is disregarded.
• Life Insurance coverage through AIG. This benefit pays out 3x your base salary to your beneficiaries.
• Our Cycle to Work scheme enables bike ownership with up to 42% savings
• Tech scheme: you can purchase new electronics, including accessories, up to £1,000, and spread the cost through 12 interest-free monthly repayments.
• Workplace Nursery benefit is provided by Enjoy Benefits and is there to help employees with the cost of childcare at a nursery setting.

Total funding: $414m

In today's tech-driven workplace, skills like digital marketing, software engineering, product design, and data analysis are pivotal. Traditional pathways to acquiring these skills are evolving, with coding schools like Makers Academy challenging the necessity of a formal Computer Science degree.