Director of B2B Product Marketing, Dow Jones

• Willingness to work in our London Bridge Street office 3 days each week
• At least 12 years of progressively responsible marketing experience including the development and execution of full funnel marketing plans / strategies, ideally within the B2B space
• Experience designing product-specific marketing campaigns
• Experience segmenting leads and using data to inform decisions
• Project management experience with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business, and adhere to tight deadlines in a fast-paced environment
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus
• Risk and Compliance experience preferred
• Experience effectively working in a matrixed company model
• Strong collaboration and influencing skills

• We’re looking for a collaborative and results-driven Director to lead Product Marketing for our Risk & Compliance business
• The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness, build our reputation and deepen relationships in select industries and accounts
• In this Product Marketing Director role you’ll be responsible for development and execution of the global marketing strategy for the Risk & Compliance business
• Working in tandem with key stakeholders on the product, proposition, and sales teams, you’ll create marketing plans and implement strategies to drive accelerated growth and support retention efforts
• You’ll work closely with the B2B marketing team to execute product awareness campaigns and industry marketing efforts
• You will report to the VP of B2B Product Marketing who is based in New York City
• Collaborate cross-functionally with Marketing, Sales, Product, and the Business Proposition team to help craft a comprehensive marketing strategy that drives brand awareness, enhances reputation, strengthens customer relationships, and boosts retention across key business segments for the Risk & Compliance business
• Lead segmentation, messaging, and value proposition development for Risk & Compliance products, including newly launched products, such as Dow Jones Risk Journal, ensuring clear, compelling communication tailored to target audiences
• Design and execute product-specific campaigns that directly align with business goals, while effectively communicating campaign plans, progress, and results to key stakeholders and leadership, ensuring marketing initiatives are closely tied to revenue growth targets

Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.