Lifecycle Marketing Specialist, MoneyLion
$90-110k
4 days a week in office (Chelsea, NYC)
The all-in-one mobile banking experience
Open for applications
The all-in-one mobile banking experience
501-1000 employees
Open for applications
$90-110k
4 days a week in office (Chelsea, NYC)
501-1000 employees
Company mission
MoneyLion's mission is to empower millions in achieving their life goals by taking control of their finances. Their approach is giving people access to a comprehensive range of personalised service and products, changing the way people engage with their money.
Role
Who you are
- Minimum of 2 - 4 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
- Experience driving channel strategy to support new products
- Experience assessing opportunities and optimizing across the member funnel
- Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
- The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
- Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools a plus)
- Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources
What the job involves
- As a Lifecycle Marketing Specialist, you will play a pivotal role in managing and enhancing the member experience throughout their journey with us
- Your primary focus will be on driving customer account growth and retention within our expanding Marketplace Partner Solutions team, which supports direct-to-consumer partnerships for the MoneyLion Marketplace
- In collaboration with the Lifecycle leadership team, you'll develop and implement strategies to boost product adoption, elevate account growth, and improve user retention, ensuring continued engagement and active usage of our offerings
- Work with a cross-functional team to build new lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention
- Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins
- Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
- Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives
- Improve our overall customer experience with a focus on data-driven results
Our take
Managing our financial lives can be a challenge. From banking to investing, there are a plethora of institutions, products and services to choose from in the market.
Whilst legacy banks have traditionally been focused on a specific service within the financial industry, MoneyLion have built a full-service digital platform to deliver mobile banking, lending, and investment solutions. From their app, users can get a complete overview of their financial lives.
It is a neobank on the rise. Since its launch in 2013, MoneyLion has signed up nearly 8 million users, doubled its revenue between 2020-2021 and acquired a stake in digital asset settlement provider Zero Hash, adding crypto-based investing to their platform.
However, this is a highly competitive industry and one that in the first quarter of 2023, was highly volatile. MoneyLion also has big competition against the likes of Chime, Revolut, and RobinHood. Whilst competitive and operating within an evolving space, MoneyLion is continuing on a strong path through its marketplace strategy, matching members with partner brands and saw an increase in revenue through 2023.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2020
$25m
SERIES C
Jul 2019
$100m
SERIES C
Total funding: $254m
Company benefits
- Employee Resource Groups
- Work from home opportunities
- 💻 Home Office Equipment
- 🍴 Office Snacks & Coffee
- 💛 Medical Benefits
- ⏰ Flexible Working Hours
- ✨ Employee Discounts
- Unlimited Time Off
- 👶 Parental Leave
- 💰 Company Match 401 (K)
- 🤝 Employee Referral Bonuses
- 💼 Equity Grants
Company values
- Customers first | We always put our customers first in everything we do
- Win together | We embrace our global team and diversity of perspectives across technology, design, finance and business
- Innovation | Fast, focused, and tireless innovation is our edge
Company HQ
Civic Center, New York, NY
Articles
Leadership
Dee Choubey
(CEO)Dee worked at Citigroup, Goldman Sachs, Citadel, and Barclays for a combined 10 years. He left his role in Investment Banking at Barclays having founded MoneyLion in September 2012.
People progressing
Having founded Lone Wolf Risk Management Consulting in November 2018, Jerry joined MoneyLion as Credit Risk Advisor in February 2019. He was promoted to Head of Credit Risk in May 2019.
Having worked for Comerica Bank for 4 years and Goldman Sachs for 2, Erika joined MoneyLion as Senior Manager of Strategic Finance in September 2018. She was promoted to Head of Strategic Finance in February 2021.
Salary benchmarks
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