Manager of Marketing Operations, Amenitiz
Salary not provided
+ Stock Options
SQL
Google Analytics
Hubspot
Trello
Asana
Senior level
Barcelona
Office located in Ronda de Sant Pere, Barcelona
All-in-one hotel management platform
Job no longer available
All-in-one hotel management platform
201-500 employees
HospitalityB2BPaymentsSaaSMobileAutomation
Job no longer available
Salary not provided
+ Stock Options
SQL
Google Analytics
Hubspot
Trello
Asana
Senior level
Barcelona
Office located in Ronda de Sant Pere, Barcelona
201-500 employees
HospitalityB2BPaymentsSaaSMobileAutomation
Company mission
To empower independent hoteliers by bringing knowledge and innovation to every hotelier in the world.
Role
Who you are
- SQL, ability to write own queries and pull own data, ability to design and build reporting
- Knowledge/Experience: Deep understanding of marketing technology stacks, including CRM systems (e.g., HubSpot), marketing automation platforms and analytics tools (e.g., Google Analytics, Meta campaign builder). Strong capability in integrating and optimising these tools to improve marketing effectiveness
- Behavioural Element: Operates with a hands-on approach to problem-solving and is comfortable troubleshooting technical issues. Stays updated on the latest technology trends and continuously seeks opportunities to enhance the tech stack
- Knowledge/Experience: Proven ability to analyse complex data sets, identify trends, and translate data into actionable insights. Experience in developing and managing dashboards and reporting tools that track key marketing metrics and drive decision-making
- Behavioural Element: Approaches challenges with a data-driven mindset, constantly seeking to quantify results and measure the impact of marketing initiatives. Comfortable making decisions based on data and advocating for changes backed by metrics
- Knowledge/Experience: Experience in streamlining and optimising marketing processes to improve efficiency and consistency. Familiarity with process improvement methodologies (e.g., Lean, Six Sigma) and the ability to document and standardise best practices
- Behavioural Element: Continuously looks for ways to eliminate inefficiencies and improve workflows. Takes a proactive approach to identifying bottlenecks and implements solutions that drive operational excellence
- Knowledge/Experience: Strong project management skills with a track record of managing multiple marketing projects simultaneously. Experience with project management tools (e.g., Asana, Trello) and a demonstrated ability to meet deadlines and manage resources effectively
- Knowledge/Experience: Excellent communication skills, both written and verbal, with the ability to convey complex technical information to non-technical stakeholders. Experience working closely with cross-functional teams, including marketing, sales, and IT
- Behavioural Element: Operates as a collaborative team player who values input from others and builds strong relationships across departments. Demonstrates a clear and open communication style that fosters teamwork and alignment
- Knowledge/Experience: Experience working in fast-paced, dynamic environments , preferably from Seed to Series C where priorities can shift rapidly. Ability to adapt to changing circumstances and re-prioritize tasks as needed
- Behavioural Element: Embraces change and is quick to pivot when necessary. Maintains a positive attitude in the face of challenges and remains flexible in approach to achieve the best outcomes
- Knowledge/Experience: A strong cultural fit with Amenitiz’s values, including a commitment to continuous improvement and innovation. Prior experience in a similar company culture is a plus
- Behavioural Element: Demonstrates a genuine passion for the company’s mission. Aligns personal and professional goals with the company’s objectives, contributing positively to the company culture
What the job involves
- Marketing and Inbound Management
- Supervise Martech Stack Management: Oversee the effectiveness and integration of the martech stack, ensuring it aligns with overall marketing and revenue goals, while the dedicated martech team handles direct management. management of a Direct report
- Inbound Lead Pipeline Management: Oversee the management of the inbound lead pipeline, ensuring effective nurturing and progression of leads through the funnel
- Lead Quality Management: Implement and refine lead scoring, no-fit management, and segment/audience analysis to improve lead quality and conversion rates
- Nurturing Performance and Management: Monitor and optimise lead nurturing efforts, ensuring they contribute effectively to moving leads through the funnel and achieving revenue goals
- Upper Funnel Analytics and Channel Performance
- Performance Tracking: Monitor and analyse upper funnel performance metrics, providing actionable insights to improve channel effectiveness
- Channels Tooling and Performance Monitoring: Supervise the tools used for channel performance monitoring, ensuring they provide accurate and actionable data
- Process Optimization: Continuously identify opportunities to streamline and optimise marketing processes, improving efficiency and impact across all channels
- Campaign and Content Performance Optimization
- Campaign Performance: Monitor the performance of marketing campaigns, using data insights to optimise and refine strategies for improved outcomes
- Measure Content Performance: Analyse the performance of content marketing efforts, tracking their contribution to lead generation and revenue goals
- Monitor Social Media Metrics: Track and analyse social media performance, providing insights to enhance engagement and effectiveness
- Budget and ROI Management
- Track and Optimise ROI: Continuously monitor and analyse the return on investment of marketing activities, making adjustments as needed to ensure cost efficiency and revenue alignment
- Data-Driven Decision Making
- Provide Insights and Analytics to Support Revenue Goals: Deliver regular reports and insights to the marketing and revenue teams, ensuring decisions are driven by accurate and actionable data
- Track Lead Progression and Provide Data-Driven Insights: Monitor the progression of leads through the funnel, providing insights to improve conversion rates and overall pipeline health
- In charge of optimising our marketing processes and systems, ensuring that our marketing efforts are efficient, scalable, and aligned with our revenue goals
- You play a key role in overseeing the effectiveness of our inbound lead management, campaign execution, and data-driven marketing strategies
- You develop and maintain standardised reporting, dashboards, and data models to keep our marketing performance at peak efficiency
- This is your chance to leverage your analytical skills to provide actionable insights and drive significant improvements in our marketing initiatives
- You excel at managing complex projects, ensuring that our marketing operations are streamlined and that campaigns are executed flawlessly. Your ability to oversee multiple channels—such as email, social media, and content marketing—ensures that every marketing operation is aligned with our overall strategy
- Finally, you have the opportunity to continuously optimize our marketing processes, from lead nurturing to SEO, ensuring that all initiatives contribute effectively to our revenue goals
Our take
Amenitiz provides hoteliers, B&B owners, and rental property managers with a single platform for back of house operations. The company was co-founded in part by a pair of serial entrepreneurs and former hotel managers who were well aware of the industry pain points.
Streamlining all back of house operations into one platform is a shrewd move, as hotel managers often have to micro-manage multiple booking channels. Amenitiz’s offering also integrates with a hotel or B&B’s Property Management System (PMS), which is certainly a well-considered feature.
There’s little doubt that Amenitiz’s package solves plenty of problems and, with strong funding at its back, growth should be on the horizon. The company is using its 2022 funding to expand into more European markets, launch more products, and grow its team.
Steph
Company Specialist
Insights
Led by a woman
Top investors
Most candidates hear
back within 2 weeks
39% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$29.8m
SERIES A
Nov 2021
$7.2m
SEED
Total funding: $37.9m
Company benefits
- Take ownership and have an impact! We provide equity to every member of the Ameniteam 🎢
- We're one of the fastest-growing SaaS start-ups in Barcelona, building the foundations of tomorrow; It's the perfect moment to join us if you're looking for growth and opportunities! 🚀
- We have beautiful offices right in the heart of Barcelona, and Killian, our office manager, has many tricks up his sleeves to bring smiles to the team (especially if you like crêpes !). 🥞
- From helping our clients succeed, your co-worker bring their best, or championing causes that are important to you, we're always looking to leave the world a little better than when we found it! 🐠🌳
- We provide every employee with a private health insurance with an amazing 24/7 coverage that includes dentist, preventive care, urgencies and more! 🦷🏥
Company values
- We win as a team: We are team players and shun the lone wolf.
- Passionate service: We serve our customers the way they serve their guests, exceptionally.
- Grow & Explore: We are humble and eager to learn.
- No passengers: We take ownership and create impact.
- Be good: We always leave the world a little better than we found it.
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Articles
Leadership
Alexandre Guinefolleau
(Co-founder & CEO)Co-founded online wedding manager WedZem. Served as Manager of the Hotel Vanessa in Switzerland.
Emmanuelle Guinefolleau
(Co-founder & CRO)Secretary General of French Tech Barcelona. Co-founded and managed Marketing & Sales at WedZem, which they also co-founded. Also co-founded MyLoisirs, a booking platform for leisure and wellness activities.
Frédéric Cadet
(Co-founder)Former Investment Manager at private equity fund Elige Capital.
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