CRM Manager , Depop

Seller Marketing

Salary not provided
Mid and Senior level
London

1 day a week in office

Depop

The community-driven fashion marketplace

Job no longer available

Depop

The community-driven fashion marketplace

201-500 employees

B2CMarketplaceSustainabilityFashionSocial

Job no longer available

Salary not provided
Mid and Senior level
London

1 day a week in office

201-500 employees

B2CMarketplaceSustainabilityFashionSocial

Company mission

Our mission is to build the world’s most diverse progressive home of fashion. Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.

Role

Who you are

  • At least 4 years experience in CRM, ideally in a global tech and/or app-first business
  • Hands-on, organised, and detail-oriented while not losing sight of the big picture
  • Obsessed with improving the experience of our users
  • Excellent communication skills
  • Comfortable with ambiguity, change and a fast pace
  • Commercial mindset with data driven thinking

Desirable

  • Affinity for Depop and the streetwear/vintage/clothing world
  • Previous experience with Braze
  • Previous experience in fashion and marketplaces is a strong plus
  • Insight into Millennial and Gen-Z behaviours and attitudes is a plus

What the job involves

  • Reporting to our Senior CRM Manager, this person will be responsible for the planning and execution of educational newsletters, campaigns to drive additional listings and sales, product launches and seasonal communications to engage and inspire our seller community
  • This person will identify opportunities to personalise CRM at scale, and collaborate cross-functionally to deliver a best-in-class seller journey
  • This includes other members of the CRM team that look after Lifecycle Marketing but also partner closely with our Seller local Marketing and Product teams to drive growth and retention of our sellers across all tiers
  • Alongside the Sellers and Local Marketing teams, ownership of Depop’s seller CRM calendar, including one-off newsletters and campaigns
  • Tailor our communications strategy in line with global and local targets, and to meet the needs of each type of seller on Depop (ie Top Sellers, professional sellers and casual sellers)
  • Work with our Martech engineers to deliver personalisation in Depop’s seller CRM
  • Evaluate and report on performance of these activities to business partners and use results to inform future decisions on optimisation and roadmaps
  • Collaborate with the buyer-focused CRM team to create a best-in-class experience for Depop’s community

Salary benchmarks

Share this job

Insights

Top investors

-7% employee growth in 12 months

Company

Company benefits

  • MyMode is our hybrid-working model, designed to empower our employees to choose a working mode that works for them. MyMode is composed of 3 working modes: Flex, Office Based and Remote
  • Flex: we'd love you to head to your nearest Depop office once a week, but feel free to work from home the rest of the week
  • Office: Want to head into the office more? No problem, you can opt to be "Office-Based", with your very own desk
  • Remote: depending on your role you can request to be a remote worker, and only head into the office 4 times per year
  • Our parental leave policies aim to support and enable parents to play equal roles in nurturing their families, in a way that is flexible and truly gender-neutral
  • Our full-time regular employees are eligible for 18 weeks of paid parental leave for the birth or adoption of their child. We also offer IVF leave, shared parental leave and paid emergency parent/carer leave
  • Cash-plan or PMI - you have the choice of a healthcare plan that best suits you
  • Subsidised counselling and coaching - we partner with Selfspace to provide you with the opportunity for a good conversation with a qualified person
  • Cycle to Work scheme - choose between Evans or the Green Commute Initiative to help access a bike for your commute
  • Employee Assistance Programme (EAP) - have access to a confidential support network of expert advice 24/7
  • Mental Health First Aiders - we have trained individuals across the business to offer support and signposting
  • 25 days annual leave with the option to carry over up to 5 days
  • 1 company-wide day off per quarter, for you to take some time for yourself and decompress
  • We offer budgets for conferences, learning subscriptions and more. We also sponsor and run a myriad of programmes, conferences and meet-ups to upskill our employees and enhance their journey with us
  • We’re Flexa® accredited, meaning we offer genuinely flexible working
  • Life Insurance (financial compensation of 3x your salary)
  • Pension (Depop will match your contribution up to 6% of your qualifying earnings)

Funding (last 2 of 8 rounds)

Jun 2019

$62m

SERIES C

Jan 2018

$20m

SERIES B

Total funding: $100.5m

Our take

The re-sale market across everyday clothing, collectables and luxury is growing. One driving force of this is that people care more about sustainability and are therefore buying second-hand goods. This has resulted in a fast growing market with plenty of opportunity.

The experience on Depop is what you'd expect from platforms such as Instagram. The focus on social, creators and influencers has created a very high level of engagement.

Depop was quick to realise the value in power users and has focused efforts there (where people are generating up to $100,000 in annual income for themselves by selling items). The popularity of social platforms making individuals into entrepreneurs will likely attract interest from Instagram and Pinterest. This may pose a challenge for Depop as these competitors will be in a strong position to leverage their networks.

The company has been acquired by Etsy and is now focusing on strategic partnerships in several industries to keep market share flowing in.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle