Vice President of Marketing, AlayaCare
+ Equity
2-3 days a week in office
Cloud-based home health care software
Open for applications
Cloud-based home health care software
501-1000 employees
Open for applications
+ Equity
2-3 days a week in office
501-1000 employees
Company mission
To empower care providers to achieve better health outcomes by delivering transformative technology and data insights to focus on what really matters.
Role
Who you are
- Reporting to the Chief Revenue Officer, the Vice President, Marketing is a proven B2B SaaS marketing leader, positioned to set and execute the company’s marketing direction & priorities
- Bachelor's Degree in a relevant field
- 10+ years of experience in marketing
- 5+ years in a high-growth B2B SaaS environments specializing in enterprise and mid-market segments (vertical market SaaS or healthcare experience an asset)
- 5+ years in direct people leadership and scaling a full-scope marketing team
- Domain Knowledge: Strong knowledge of all key marketing domains with an emphasis on driving revenue growth and collaborating with sales
- Technical Skills:
- Experience with inside sales organizations
- Proficiency with a leading revenue tech stack, including: HubSpot, Gong, Looker, 6sense, ZoomInfo, DealHub, or similar
- Channel Expertise: Experience across various acquisition channels most resonant with Enterprise organizations in a specialized industry. This would include ABM, digital, email, events, partnerships, and outbound teams, all to create cohesive and persona-driven campaigns that drive outstanding prospect journeys through our sales funnel
- Strategic Execution: Proven ability to run multi-channel strategies and leverage data to improve performance
What the job involves
- The VP, Marketing, is expected to execute individually and manage the marketing team, in close collaboration with the sales org, to produce measurable impacts on the business, including pipeline generation, new customer acquisition, account expansion, and brand awareness
- AlayaCare provides a true system of record platform to enterprise scale organizations in our deep and specialized home care industry - the successful candidate will leverage their expertise in vertical market SaaS marketing to accelerate our mission to transform the future of care in the home
- Design the plan: Set the Marketing direction, priorities, metrics, and overall roadmap to support AlayaCare’s higher-level business objectives as well as its mission to transform the future of care in the home
- Lead the team: Align, mentor, and empower the marketing team of approximately 20 employees including the following functions: Design, Corporate Events, Digital Marketing, Product Marketing, Demand Gen, External Communications
- Promote the culture: Maintain and promote a culture of collaboration, innovation, creativity, and continuous improvement
- Embrace collaboration: Partner effectively with Sales, Account Management and Revenue Operations to ensure our portfolio of marketing investments are driving measurable business impact with strong ROI
- Elevate our positioning: Develop compelling messaging and positioning to drive brand awareness and thought leadership across our geographies with large and enterprise organizations
- Execute impactful campaigns: Develop and execute multi-channel, integrated campaigns that leverage events, including Better Outcomes, our annual user event, as well as partners, digital, email, and outbound sales teams to drive engagement with our target segments
- Engage across organization: Collaborate cross-functionally within the Revenue org, but also across Product, Finance and Customer Success. Foster and maintain a dotted-line with the Director of Marketing in Australia/New Zealand
- Manage resources: Manage planning, staffing, budgeting, and expenses, making data-driven decisions to optimize ROI across your portfolio
- Be nimble: Stay abreast of industry and regulatory trends, as well as emerging vertical SaaS best practices, to deploy new and emerging GTM and market activation approaches most relevant for AlayaCare. Leverage GenAI tools to enhance decision-making, optimize marketing strategies, and drive innovative solutions in alignment with market dynamics
- Engage across organization: Participate in executive, departmental, and corporate events, both in-person and virtual
- Travel: Willingness to travel to internal and external events and meetings across North America
Our take
The home healthcare market is growing due to the ageing population, a global shortage of care workers and a shift to value-based reimbursement. AlayaCare's end-to-end software platform for care providers allows staff to manage the entire client lifecycle, from referrals and intake to billing and payroll. It helps back-office processes run more efficiently, allowing staff to focus on outcomes instead of paperwork.
AlayaCare's platform aims to deliver better patient outcomes and lower costs for providers,, with client intake times and resubmissions reduced by 2/3rds and over 10 hours monthly saved for accounting teams. This performance has grown AlayaCare a large client base of more than 700 home care and assistance firms including Nurse Next Door, Home Instead and Bayada Hom e Health Care.
The company has been hit by the general downturn in the tech sector in 2022, and along with a wave of layoffs has slowed down its M&A expansion strategy and shuttered some of its offices. These moves should allow it to weather the difficult economic conditions, and with a more sustainable business model it aims to be revenue positive by the end of 2023.
Freddie
Company Specialist
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2024
$2.4m
GROWTH EQUITY VC
Jun 2021
$165.8m
SERIES D
Total funding: $263.9m
Company benefits
- Open and Transparent Culture
- Health and Wellness Activities
- Health Benefits Package
- Flexible Vacation Policy
- Around the clock healthy snacks
- Happy Hours and Team Outings
- Employee Growth & Development
- Prime Office Locations
Company HQ
Le Plateau-Mont-Royal, Montreal, QC
Articles
Leadership
Adrian Schauer
(CEO)Serial technology entrepreneur having built two successful mobile software companies, and active Angel Investor. Sits on the boards of several companies including Chipcare, TrackTik and Resolver. Co-founder of the charitable organization Madiro Fund.
Brady Murphy
(CRO)Accomplished startup professional having been directly involved in two successful exits; CEO of Vortex Mobile acquired by Transcontinental in 2010, and founding partner and advisor to Vortex Connect, acquired by RedPrairie Software in 2012.
Salary benchmarks
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