Advertising Strategy Manager, DAZN
Live sports streaming service
Be an early applicant
Live sports streaming service
1001+ employees
Be an early applicant
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- 6-8 years experience working in sports media within a creative agency, media owner or social platform
- Extensive understanding of the sports rights landscape including rights IP usage & sponsorship restrictions
- Strategic leadership within the sports, media, social and content verticals
- Confident presenting multi-platform content executions to budget holders & decision makers
- Proficient in the creative process, managing specialists to ideate & produce compelling content concepts
- Extensive understanding of content formats & platforms and influencer network
- Exceptional people management and communication skills
- Experience of working with multiple internal teams to deliver premium output
What the job involves
- The Advertising Strategy Director role will be responsible for the strategic approach of the Global Sales team from the creation of go-to-market media & sponsorship packages to proactive brief responses
- The successful candidate will be responsible for the strategic output of the Global Sales team, working very closely with the Agency & Brand Direct Sales teams to maximise revenue from DAZN inventory across multiple rights and territories
- You will be responsible for making event or right inventory more appealing to brands and assist the sales team in answering briefs from agencies or brands direct, connecting DAZN to the brand’s strategic objectives and formulating creative concepts with the creative teams
- Responsible for the strategic output of the Global Sales team in London including creation of sales materials in presentation and video format
- Working with VP Global Sales, Head of Agency Sales and Head of Brands Direct to create a strategic sales approach for the fiscal year, highlighting areas of growth and opportunity
- Working with market strategy leads to understand nuances of each market to develop multi-market responses to briefs
- Creation of event or right-based packages for Sales team to take to market
- Development of media-based responses to brand or agency briefs
- Creation of proactive sales materials demonstrating relevant insights and understanding of brand objectives
- Management of strategic & creative process following briefing, ensuring proposals are delivered time-efficiently and deliver against brand objectives
- Working closely with Team Whistle resources in New York & creative teams i London to ensure successful ideation & campaign delivery
- Driving recognition of DAZN in the sports industry through external PR &award entries
- As part of our team,you'll have the opportunity to make your mark and the power to make change happen
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
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