• Bachelor’s degree in Business, Marketing, or a related field
• 7+ years of B2B demand generation experience in SaaS environment
• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
• Experience managing outsourced marketing agencies for creative, video, and web / SEO support
• Ability to manage multiple projects simultaneously with strong attention to detail is a must
• Strong communication and presentation skills
• Adept at working within a fast-paced, client-facing, ever-changing environment
• Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done
• Ability to get things done in matrixed environment with multiple partners at all levels

Desirable

• Anaplan is looking for a Sr. ABM & Digital Marketing Manager- AI to join the ABM-Digital team
• You will be crucial in driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts
• Reporting to the Director of Digital and ABM, you’ll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels
• Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships
• Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers
• Identify trends and insights, optimizing marketing activities based on learnings to improve performance
• Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives
• Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns
• Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
• Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
• Oversee vendor selection and contracts as needed
• Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics