Whym's brought to market a mobile app which works like a brand-agnostic shopping cart, centralizing all ‘save for later’ purchases that the user shoots over to the app from their online browsing. These items can then be bought through one-click purchasing via Apple Pay, Google Pay, or SMS.

The current issue is that this ‘shooting over’ can only take place if the brand has installed a Whym button at checkout, and for the moment Whym has only a couple dozen boutique companies on board. However, this should be enough to help Whym develop out the product into the rapidly evolving social commerce space - a savvy one to be getting in on early.