Product Marketing Manager, Chameleon
$90-150k
Product adoption platform for SaaS teams
Job no longer available
Product adoption platform for SaaS teams
21-100 employees
Job no longer available
$90-150k
21-100 employees
Company mission
To allow clients to create beautiful product guidance that helps, guides, and delights their users throughout their journey, without writing code.
Role
Who you are
- 5+ years working in a Marketing team, of which 3+ years have been in the Product Marketing Manager role (or similar)
- 1+ years working at a SaaS startup (<50 employees)
- Passion and skill for writing excellent copy, including telling a compelling story, being succinct and punchy, etc
- Strong interest in Product, PLG, SaaS, etc.; happy reading and researching these topics
- Comfortable grasping and distilling technical concepts (e.g. DOM structure, CSS attributes, APIs, front-end frameworks, etc.)
- A curious and continuous learner. You’re always looking to improve and grow
What the job involves
- Create the overall Chameleon strategic narrative, story, and positioning to help the market understand the problems we solve and the value we deliver
- Define our target market, ideal customer profile, and buyer/user personas. Refine and segment them to create specific messaging that conveys the unique value proposition of Chameleon in an engaging and distinct way
- Oversee marketing launches of new products/features; facilitate cross-functional efforts to increase awareness, demand, adoption, and usage
- Develop strong product knowledge by building relationships and collaborating with the product team. Stay up-to-date on our current and future products, create product demos, and ensure all PMM work is based on a thorough understanding of our products
- Gather feedback from customers, prospects, and industry stakeholders to help shape our product roadmap
- Create content that helps prospects understand how to use and be successful with Chameleon, including website product information, use cases, best practice “recipes”, and case studies
- Build a Sales and Marketing enablement program with training, decks, one-pagers, competitive battle cards, and playbooks to support Sales and Customer Success
- Conduct competitive research and win/loss analysis to gain insights into successes, failures, and competitive differentiation. Use these findings to develop strategies and recommendations that will help increase win rates and retention rates
Otta's take
Theo Margolius
COO of Otta
In the increasingly competitive SaaS market, the onboarding experience for new users is paramount to growth, and long learning periods can deter companies from adopting products, independent of their eventual utility. Chameleon provides easy-to-implement tools for software companies to improve the onboarding experience and customise product tours for their applications.
Chameleon was founded in 2015 to combat the issues arising from slow onboarding. As well as its no-code solution for creating onboarding tours, it provides additional tools such as its spotlight search experience HelpBar, and single-question surveys known as Microsurveys whose data can be fed into existing analytics tools. The company has a list of rivals in the low- and no-code development space, some of which have garnered significant investment, but Chameleon remains confident that it delivers the deepest product adoption platform available, and it can profit from businesses seeking product-led expansion.
Chameleon’s own significant funding will contribute to boosting product development and offering better, faster support for customers. With industry-leading integrations and a focus on in-depth partnering, Chameleon is in a strong position to be the best choice for software teams, which should fuel its future growth.
Insights
57% female employees
Company
Funding (2 rounds)
Sep 2022
$13m
SERIES A
Apr 2016
$1.9m
SEED
Total funding: $14.9m
Company benefits
- Paid Time-off: In addition to standard holidays, we offer competitive paid time off.
- Flexible work hours: We know that life >> work and we need to find that balance.
- Career development, feedback, and coaching: Ownership of your career direction and a candid coaching process.
- Generous home-office budget: New Macbook and $1000 budget for home office equipment.
- Mental wellness allowance: Allowance for mindfulness/meditation app subscription.
- Learning allowance: Allowance for books and other personal learning resources.
- Wellness benefits: Multiple options for health, dental, and vision. 🇺🇸
Company values
- Adapt quickly: Iterating on a process to find the best solution for the situation. Everything is open to change.
- Prioritize action: We need to move quickly and believe at our stage the best way to learn and grow with action.
- Maintain balance: We want work to be an important, meaningful, and rewarding aspect of our lives. But we also know that life >> work and we need to find that balance.
- Empower each other: Offer support and be helpful but provide space for everyone to stretch their wings and fly high.
- Embody Kaizen: We want everyone to be continuously improving; whatever you do next, it has to be better than the last time you did it.
Company HQ
Civic Center, San Francisco, CA
Articles
Founders
Pulkit Agrawal
(CEO)Angel Investor, Speaker & Expert on user onboarding and product-led growth. Former Mentor with The Refiners and with 500 Startups. Co-founded Sahai Ltd.
Brian Norton
(CTO)Former Software Engineer at Shoto. Experience in the same position at Involver and at Salesforce.com.
Diversity & Inclusion at Chameleon
Shannon Norton (Head of Ops)
- Chameleons are all different and uniquely beautiful. They change and aren't required to associate or identify with any specific labels. We welcome the chance to get to know you and are committed to building a diverse and inclusive team that consists of a variety of backgrounds, cultures, languages, experiences, preferences, and characteristics. That's what helps us all grow and evolve
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