Senior Account Manager, Croud
Retail Media
$100-110k
+ Annual performance based bonus
3+ days a week in office (Soho, NY)
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
$100-110k
+ Annual performance based bonus
3+ days a week in office (Soho, NY)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- At least 5 years experience in digital marketing, demonstrating deep experience and knowledge in digital account management with a track record of exceeding performance goals against sales-related KPIs (purchases, subscribers, etc)
- Strong technical skills with a minimum of 3 years hands on Amazon, Walmart, Roundel, or comparable platform experience
- Expert knowledge of Retail Media networks such as Walmart Connect, Roundel, Kroger and relevant best practices
- Experience in 3rd party retail media management tools such as Skai, Pacvue, Criteo, etc. a plus
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
- Excellent communication skills, both written and verbal
- Proven problem solver who can support and manage clients deliverables and projects to deadlines
- Solutions orientated with a growth mindset
- Strong numeracy and analytical skills, with impeccable attention to detail
- Enjoy and understand working with data, especially via Microsoft Excel
- Bachelor’s degree in marketing, business admin, or related major a plus
- Experience with paid social media, programmatic, or other channels is beneficial
What the job involves
- This is an exciting opportunity for an ambitious digital marketer to join the Retail Media team in our fast-paced, rapidly growing New York office
- With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector
- This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking practitioner, who is passionate about digital marketing and specifically retail media marketplaces and networks such as Amazon, Walmart and Roundel (Target)
- The successful candidate will demonstrate account, vertical, and channel expertise, strive for repeatable success, and have a desire to question everything in pursuit of operational and client service excellence
- They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience
- The ideal candidate will support planning, creating, managing, and optimizing paid advertising campaigns in Amazon Ads, Walmart Connect, Roundel and various other retail media networks
- As a Senior Account Manager, the ideal candidate will have a responsibility to manage and mentor others, support and develop client relationships, provide deep platform expertise, and contribute to department and channel best practices
- They will have a deep desire for constant improvement of process and development of their teams and themselves
- The Senior Account Manager will report directly to a Associate Director and will own a number of client tasks, including campaign planning, set up, reporting, and measurement from start to finish
- Set marketplace and retail media strategy that delivers profitable growth on behalf of our clients
- Understand the impact of retail media on the client’s business to deliver sound recommendations by partner based on margin, digital penetration, and other digital shelf considerations
- Deliver and oversee execution of strategies on key platforms such as Amazon (both Vendor and Seller), Roundel, and Walmart ensuring operational excellence, including the leveraging of third party tools as needed
- Management of retail media network partnerships, inclusive of strategic approach, operational set up and ongoing optimization
- Support team on the day to day management of Amazon services for our clients:
- PDP (Product Detail Page) optimization
- Paid advertising strategies in AMS
- Loading in new A+ content
- Setting-up/updating Amazon Stores
- Reporting & analysis
- Updating product data/ specifications/ Images/ Pricing/ Discounts etc
- Advise on inventory management where required
- Build and maintain strong relationships with clients, vendors, and internal stakeholders (i.e. cross functional teams)
- Support client teams in trade negotiations with retailers
- Support business development by contributing to pitches and cross-selling Croud Retail Media capabilities to existing clients
- Contribute to the growing global Croud Retail Media practice via participation in regular specialism meetings, trainings, thought leadership, research of new partners, and the development of case studies
- Support the creation and deliver flawless client-facing reports, based on accurate data and insightful analysis
- Support the development of, and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs
- When applicable, manage and develop Account Manager and Associates, including task delegation, training coordination, ad hoc constructive feedback, and Croud’s career development framework process
- Direct Line Manager: Associate Director, Retail
- Key Stakeholders: VP, Biddable
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$39.9m
LATE VC
Total funding: $39.9m
Company benefits
- Work from home opportunities
- 20 days vacation a year + 10 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Equity in Croud US upon completion of 6 months
- Annual performance bonus
- 401k plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass or NYHRC)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Articles
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
Salary benchmarks
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