Account Based Marketing Manager, Tipalti
CA$120k
+ Stock options
More information about location
3 days a week in office
Global payments, AP, and procurement automation platform
Be an early applicant
Global payments, AP, and procurement automation platform
1001+ employees
Be an early applicant
CA$120k
+ Stock options
More information about location
3 days a week in office
1001+ employees
Company mission
To liberate and elevate finance teams so they can make true strategic impact, by automating and optimizing global finance operations while eliminating risk.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 6+ years experience in B2B marketing, with at least 3 years focused on ABM
- 2+ years experience managing a team
- Proficiency in Marketo, 6Sense, Postal, Outreach and SFDC
- Proven track record of developing and executing successful ABM campaigns in a fast-paced, high-growth environment
- Strong understanding of ABM methodologies, tools, and best practices
- Experience in fintech or technology sectors preferred
- Excellent project management skills with the ability to handle multiple projects simultaneously
- Strong analytical skills and experience with data-driven decision-making
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams
- May require flexibility to coordinate schedules across time zones with internal teams and external customers and contacts
- Prolonged sitting and/or standing at workstation
- Prolonged computer and/or telephone usage
- Ability to hear, understand, and distinguish speech and other sounds
- Visual acuity at close ranges
What the job involves
- As the ABM (Account Based Marketing) Manager you will be responsible for developing ABM strategies and campaigns to identify, target, and convert ICP target accounts into opportunities
- This role will collaborate with Sales, SDR and Marketing leaders to create personalized and effective ABM campaigns to nurture key accounts, support pipeline growth and contribute to the company’s strategic objectives
- You will lead a team of 2 overseeing ABM campaigns, LinkedIn-paid campaigns, and content syndication
- Manage a team of 2 overseeing ABM always-on and seasonal campaigns, LinkedIn paid campaigns and content syndication programs to drive and nurture leads within our ICP
- Design and implement ABM strategies that align with overall company goals and sales objectives
- Provide monthly and quarterly reporting on ABM performance
- Oversee the development, deployment and adoption of multi-touch, multi-channel ABM campaigns
- Leverage 6Sense to identify high-potential accounts and build segments accordingly
- Develop detailed profiles for target accounts to understand their needs, pain points, and buying processes
- Work closely with Sales teams to ensure alignment and integration
- Partner with product marketing teams to understand the value proposition and create compelling messaging for target accounts
- Monitor and analyze performance using KPIs such as engagement, pipeline contribution, and ROI
- Conduct A/B testing and other optimization techniques to continuously improve campaign performance
- Leverage 6Sense, Postal, Outreach, SFDC to manage campaigns and analyze results
- Stay up-to-date with the latest ABM technologies and best practices to enhance campaign effectiveness
- Manage ABM budget, ensuring efficient allocation of resources to maximize ROI
- Monitor monthly and quarterly spend against budget and adjust plans as necessary
- Normal workweek business hours within geographic location and time zone
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, such workflows are still conducted manually, leading to time-consuming, repetitive, and inefficient workflows.
Tipalti provides a global payments, accounts payable, and purchase order automation platform, offering tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency, and control without the need for business infrastructure changes.
Whilst individual platforms exist for global payments, accounts payable, and purchase order management, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently. The company aims to free up financial departments’ time without compromising their software stack and workflows through its end-to-end payment automation solutions. This pitch appears to be successful, with annual 2022 reports announcing that transactions through Tipalti skyrocketed by 50% that year.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- A thriving team and business
- Career-building opportunities
- Politics-free culture
- Focused on success
- Great benefits
Company values
- Dedication to Customer Success
- Get Shit Done (GSD)
- Commitment to Excellence
Company HQ
Town Center, Foster City, CA
Articles
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