Field Marketing Manager, Brightwheel
$70-119k
+ Equity
Online platform for early education management
Be an early applicant
Online platform for early education management
201-500 employees
Be an early applicant
$70-119k
+ Equity
201-500 employees
Company mission
To improve education for young children, given the vital importance of early education for later life.
Role
Who you are
- The ideal candidate is a strategic thinker with a proven track record of creating successful events and marketing campaigns, collaborating effectively with sales leaders, and the ability to align marketing efforts with business goals
- Bachelor’s degree in marketing or related field 4+ years related marketing experience, ideally in field marketing
- Proven experience carrying out field marketing activities, including planning, prioritizing, and implementing strategy
- Experience partnering with SMB sales team (preferred; not required)
- Strong written and verbal communication skills
- Highly organized and proficient at managing multiple projects simultaneously
- Entrepreneurial and works well in a rapidly changing environment
- Metrics driven and have the ability to draw insight from complex marketing data
What the job involves
- Brightwheel is seeking a Field Marketing Manager to join the brightwheel Marketing team
- As a Field Marketing Manager, you will play a critical role in creating impactful face-to-face experiences that resonate with brightwheel’s target audience and stand out in a competitive market
- Leveraging your deep understanding of product and market dynamics, you will craft and execute strategic field marketing plans, nurturing relationships and driving lead generation to support the sales team
- You will collaborate with the sales team, manage budgets, and constantly improve the effectiveness of field marketing activities to engage prospects and drive revenue
- Plan and Execute Marketing Campaigns: Partner with team leader (Head of Product and Field Marketing) to develop and implement strategic marketing initiatives tailored to specific geographic regions to engage target audiences and support sales objectives
- Organize Events and Experiences: Create and manage events, trade shows, and promotional activities that provide direct customer interaction and enhance brand presence
- Collaborate with Sales Teams: Work closely with sales teams to align marketing efforts with sales goals, ensuring cohesive and effective campaigns that drive lead generation and conversion
- Analyze Market Trends: Monitor market trends and competitor activities to identify opportunities and adjust marketing strategies accordingly
- Manage Budgets and Resources: Oversee field marketing budget, ensuring that campaigns are delivered on time and within financial constraints to maximize ROI
- Measure and Report Performance: Track and evaluate the effectiveness of marketing campaigns using data analytics, reporting results, and making data-driven adjustments to optimize future efforts
Our take
Childcare and teaching is a profession fraught with pressures and paperwork and yet it remains relatively ill attended to by advances in tech and software. Brightwheel want to revolutionize this, focusing on facilitating the administrative and communicative relationship between schools, carers and parents or guardians.
As tech enters the classrooms there are various apps focusing on the education itself with fewer actually handling the communications for schools. Its platform helps increase parental and teacher engagement with students everyday, while helping small education businesses save money, time, and to grow.
Brightwheel is carving out a name for itself as a service valuable for its exciting and useful new updates. They were quick to adapt to school closures by offering distance learning capabilities and health testing. They also cater to childcare in lower-income areas with their freemium model. Since their $55 million funding round, if it remains on this course of steady, popular development and wide uptake, Brightwheel will likely achieve its goal of going public in a few years time.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$55m
SERIES C
Oct 2018
$21m
SERIES B
Total funding: $88.8m
Company benefits
- Work from home opportunities
Company values
- Deliver Value for Customers
- Take Ownership
- Get Better Every Day
- Think Critically, Move Fast
- Dive Deep
- Trust, and Challenge
- Make it Happen
- Achieve Extraordinary Results
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Dave Vasen
(CEO)Dave started his career at Morgan Stanley, before spending a year at Cisco and 3 years as a Bain Consultant. He worked at Amazon for 2 years, and after taking on several Advisory roles he founded Brightwheel in 2014.
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