Product Marketing Manager, Doctolib

Strategy and Pricing

Salary not provided
Junior and Mid level
Paris
Doctolib

Booking platform and management software for doctors

Job no longer available

Doctolib

Booking platform and management software for doctors

1001+ employees

HealthcareB2CB2BInternal toolsCustomer serviceSaaSMedTech

Job no longer available

Salary not provided
Junior and Mid level
Paris

1001+ employees

HealthcareB2CB2BInternal toolsCustomer serviceSaaSMedTech

Company mission

Doctolib's mission is to transform the world of healthcare.

Role

Who you are

  • You have 2-3 years of experience either in a Strategy or Pricing role
  • You have proven French healthcare knowledge and a strong willingness to work in the industry
  • You like the stretch between shaping a strategy and getting into the detail of implementation and operations
  • You are customer-centric and understand the value of field research (e.g. user workshops, shadowing)
  • You are structured, data-driven and have excellent analytical and research (primary and secondary) skills
  • You have experience in managing multiple stakeholders and have successfully delivered on multidisciplinary projects
  • You are able to manage and prioritize multiple strategic projects and thrive in a fast-paced environment
  • You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure)
  • You have an entrepreneurial mindset with the ambition to transform the healthcare sector
  • You are native speaker in French and fluent in English. German and Italian are a plus

Desirable

  • Being SQL proficient is a strong plus

What the job involves

  • Optimizing the product packaging (product bricks, structure, value proposition) and pricing on existing products and markets
  • Defining product packaging and pricing on new products / new markets
  • Lead cross-functional strategic topics (new orga definition, tool implementation, revamp onboarding strategy…)
  • Ensuring a smooth cross product customer journey from onboarding to daily usage
  • Help to prepare strategic materials presented to the leadership team (COMEX)
  • Craft impactful data analysis to evaluate our performance on key satisfaction KPIs (NPS, churn, marketing campaign performance, usage of key features...), extract actionable insights and improve our Product Marketing strategy
  • Define targets of the Product Marketing team and follow our performance on those KPIs

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Insights

Top investors

41% employee growth in 12 months

Company

Company benefits

  • Health insurance coverage
  • Free healthy snacks & drinks
  • Team & company events
  • Continuous training programs
  • Language classes
  • Gym subscription & sports classes
  • BSPCE
  • Remote tooling vouchers
  • Free wellbeing support

Funding (last 2 of 7 rounds)

Mar 2022

$292.1m

LATE VC

Mar 2019

$175.3m

LATE VC

Total funding: $566.7m

Our take

Doctolib is a leading medical practice management platform and appointment booking service that’s become something of a titan in the French tech scene. The company is a Unicorn with over 60 million users and has netted a near monopoly in the French online medical appointments subsector. This is in part thanks to the French government’s failure to invest in digitising the healthcare sector, which left a remarkable and substantial gap in the market.

Some have raised concerns in court over copious amounts of French healthcare data being held by a private company - and indeed, Doctolib has run into problems with selling data in recent years. So far, the French Council of State has been ruling in Doctolib’s favour, but staying in line with increasingly tight data privacy laws is something Doctolib will need to be stringent about in the future.

Doctolib is performing well in Germany, too, and acquired Dutch collaborative messaging start-up Siilo in 2023 in a bid to improve its communication capabilities. However, it's unlikely to see comparable success in countries where efforts have been made to digitise the healthcare sector. This closes off some key European markets, like Spain and the UK, so Doctolib would do well to double down on expanding its product offerings in the markets they currently dominate.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle