• As our next Product Marketing Manager, you should have 6+ years of marketing experience, plus:
• 4+ years of product marketing experience in high-growth startups
• Experience in a tech company, ideally in the ecommerce space
• Experience marketing to SMBs, creators, and/or communities
• Proven ability to develop and execute impactful marketing campaigns using tools like Mailchimp, SendGrid, or Salesforce Marketing Cloud
• Excellent written and verbal communication skills, with a knack for crafting clear and engaging messaging
• SQL fluency. Strong analytical skills and a data-driven mindset
• Ability to anticipate potential issues and proactively develop solutions
• Experience working cross-functionally with various teams
• International marketing / translations software familiarity and experience
• Passion for live commerce and a deep understanding of the seller experience

Desirable

• Champion sellers: Develop and execute marketing campaigns and programs that educate, excite, and empower our seller community. This includes crafting compelling emails, direct messages, and notifications to keep sellers informed about product launches and policy updates
• Communicate with stakeholders: Foster seamless internal communication by keeping customer experience, sales, partnerships, trust & safety, and other relevant stakeholders looped in on everything seller-facing
• Advocate for internationalization: Oversee the internationalization of products, policies, and communications, ensuring a smooth experience for our international seller base
• Make insights-driven decisions: Leverage data and seller insights to inform marketing strategies and tactics. Weigh in on creative copy and visuals for maximum impact
• Lead seller-enrichment projects: Take ownership of innovative projects that push the boundaries of seller education and engagement. Think video series, webinars, or interactive tools!
• Anticipate and act: Think ahead! Understand the potential implications of product launches and ensure marketing efforts are well-segmented and primed for audiences in all markets
• International product launches: Craft email and blog announcements, along with Help Center article updates
• XFN partnerships around new products: Work with the Product and Strategy teams to roll out and drive alignment on thoughtful seller-facing marketing and communications
• Product growth: Create educational and full-funnel campaigns to drive adoption of products, e.g., Promote Tools, by sellers