Senior Strategist of Ad Product Innovation, Insider Inc.
$100-125k
Additional bonus based on goals
Online news platform
Open for applications
Online news platform
1001+ employees
Open for applications
$100-125k
Additional bonus based on goals
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- Proven experience in product management or a related field, with a strong understanding of the advertising technology landscape
- A track record of successfully leading and executing cross-functional projects
- Excellent communication and collaboration skills, with the ability to effectively translate complex information for various audiences
- Strong analytical skills and an eagerness to learn from data insights
- Experience working with knowledge management tools like Airtable
- A detail-oriented project manager with excellent documentation skills
- A strong writer and communicator who can effectively answer complex questions in a clear and concise manner
- A team player who thrives in a fast-paced, collaborative environment
What the job involves
- As a Senior Strategist in Ad Product Innovation, you will be responsible for leading the cross-functional execution of key ad product initiatives within the Ad Product Innovation team's strategic vision. You will partner effectively with product, engineering, sales, marketing, and operations teams to bring these projects to fruition for Business Insider
- This role owns our Ad Products' Knowledge Base and ensures its accuracy. You will collaborate with stakeholders on initial input and champion the knowledge base's future state with stakeholder contributions. Additionally, you will work hand-in-hand with the Marketing team to ensure accurate and consistent product information and messaging across all go-to-market materials, acting as a subject matter expert for them
- This role reports directly to the Ad Product Innovation Director and is a full-time position
- Leading Cross-Functional Execution: Drive the execution of key initiatives aligned with the Ad Product Innovation Director's strategic vision. Collaborate effectively with product, engineering, sales, marketing, and operations teams to bring these projects to successful completion for Business Insider
- Product Knowledge and Refinement: Leveraging your product expertise, you will work closely with the Director to refine existing ad features, ensuring they meet market needs and user expectations. You will also be instrumental in staying ahead of the curve by actively monitoring market trends and conducting competitor analysis. This will involve identifying emerging technologies and opportunities to ensure Business Insider's ad products remain competitive and innovative
- Knowledge Base Management: Own our Ad Products' Knowledge Base. Ensure accuracy, collaborate with stakeholders on initial input (pricing, specs, live links, edit series, etc), and champion future state with stakeholder contributions
- Go-to-Market (GTM) Collaboration: You will work hand-in-hand with the Marketing team to ensure the accuracy and consistency of product information and messaging across all GTM materials. You will act as a subject matter expert for the Marketing team, providing them with the necessary details to craft compelling narratives
- Project Management and Documentation: You will excel at managing a high volume of projects, meticulously documenting each project's process for future reference and knowledge transfer within the team
- Product FAQ Development: You will lead the effort to answer frequently asked questions (FAQs) about Business Insider's ad products. This will involve collaborating with subject-matter experts, compiling answers, and integrating them into the Airtable knowledge base
Our take
Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Work from home opportunities
- Unlimited vacation
- Generous family leave policy
- 401k with match
Company values
- We are effective
- We are “SCHAFFFF” (Smart, Conversational, Helpful, Accurate, Fast, Fair, Fearless, Fun)
- We are “good eggs” (definition: a friendly, old-fashioned way to describe a good person)
- We communicate well
- We “get better every day”
Company HQ
Financial District, New York, NY
Articles
Leadership
Henry Blodget
(CEO)Previously worked as a Managing Director and Senior Analyst at Merill Lynch. Was CEO of Cherry Hill Research.
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