Marketing Operations Manager, OneSignal
$107-130k
+ Equity
Office located in San Mateo, CA
Customer messaging and engagement platform
Open for applications
Customer messaging and engagement platform
101-200 employees
Open for applications
$107-130k
+ Equity
Office located in San Mateo, CA
101-200 employees
Company mission
To democratize customer engagement for all businesses around the world.
Role
Who you are
- 5+ years experience at a technology company in marketing operations, preferably in B2B Saas
- Proficiency in Marketo, SFDC, and integrating marketing systems with other technologies
- Technically inclined with the ability to help implement integrations and knowledge of modern marketing tools
- Strong interpersonal skills; demonstrated effective listening and communication skills with the ability to synthesize data collected and identify the root of problems/causes
- Bonus: Experience with other tools in our stack: HubSpot, LeanData, BookIt, Outreach, Bizible, Mixpanel, Gong, Intercom, Google Analytics
- Modeling skills in Excel and the ability to work with SQL is a plus but not required
What the job involves
- This role reports into the VP of Marketing and works closely with our distributed operations & BI teams.
- You will work closely with the entire marketing team to be the bridge between marketing strategy and technical execution, ensuring that marketing programs and initiatives are positioned to drive growth
- Own the majority of the MarTech stack, with a focus on Marketo. Help evolve and streamline our stack as well as research and implement the latest tools/technologies to increase lead quality via intent, predictive analytics, attribution, and data enrichment
- Work closely with the marketing functional driver across demand generation, lifecycle marketing, events, webinars, paid media and more to enable and improve their strategies
- Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing
- Provide end-to-end visibility to marketing funnel velocity, segmentation, targeting, and campaigns
- Assist with lists creation, cleaning and importing as well as data enrichment and cleaning
- Develop training and documentation to ensure Marketers are fully enabled to use system features and processes
- Troubleshoot issues as they arise from various business partners relating to system workflow gaps and platform inconsistencies
- Partner closely with cross-functional teams to ensure sales and marketing alignment on key processes, reporting, and initiative goal-setting
- Help build reliable reporting to better track ROI, attribution, and leads from organic, paid, events, outbound, webinars, and nurture programs
- Make data-based recommendations for how we can drive more conversions, revenue and efficiency within each channel
Our take
OneSignal was born out of the frustration of game developers with existing push notification tools, that were not developer-friendly and did not give them a good way to re-engage users and bring them back into the game. After building its own push notification system to address these issues, the company quickly found a market gap for an easy, developer-friendly push notification system for all apps, that could be utilised by any size company.
Today, they are a customer engagement platform of choice implemented by over 1 million businesses. OneSignal's web and mobile SDK is simple for developers to install, and for marketers to use, supplying omnichannel messaging across web-and-mobile push, in-app messaging, SMS, and email.
Although there is notable competition in the space, from companies such as Braze and CleverTap, OneSignal claims uniqueness with its focus on “intelligent delivery”, which schedules notifications for the time of day users most interact with the app. The company has raised substantial funds, both in the past and more recently, that will be invested in machine learning projects, geographic expansion, and growing its team.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2022
$50m
SERIES C
Jul 2019
$25m
SERIES B
Total funding: $84m
Company benefits
- Remote First Collaboration
- Flexible Vacation
- Health, Dental & Life
- Home Office & Wellness Stipend
- Learning & Development Stipend
- Fun Offsites
- Sweet Swag
- No-meeting Wednesdays
Company values
- Intelligent Risk Taking - Push yourself to try new things and take on new challenges with the support of your team.
- Client Success - We pride ourselves on being a customer-centric organization that truly listens to feedback.
- Empowerment - Set your own goals and own your own work, and we'll make sure you get recognized for your wins.
- Rigor - We hold ourselves and our product to high standards and are trusted for our unparalleled messaging efficiency, reliability and speed.
- Have Fun - We take work seriously, but that doesn’t mean we can’t enjoy it at the same time. From ski trip offsites to team Happy Hours, community is key.
Company HQ
South San Mateo, San Mateo, CA
Articles
Leadership
George Deglin
(CEO)Co-founder and former CEO of Hiptic Games. Former bug bounty hunter, finding security issues from Facebook, Google, Dropbox, and Coinbase
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