Head of Marketing, Lightspeed
Germany, German Speaker
+ Equity
3-5 days a week in office
Point of Sale & commerce platform
Be an early applicant
Point of Sale & commerce platform
1001+ employees
Be an early applicant
+ Equity
3-5 days a week in office
1001+ employees
Company mission
To bring the streets of our cities and communities to life by powering business owners with technology.
Role
Who you are
- The ideal candidate is data driven and technical, while exhibiting outstanding strategic thinking, experience in crafting world-class marketing campaigns, and the energy and drive to own projects from ideation to execution
- Broad marketing background with 5+ years or more relevant work experience with strong preference for experience in business-to-business software and commerce
- Bachelor’s degree in a relevant discipline
- Marketing experience in the Hospitality industry is a bonus
- German language fluency
- Proven experience developing and leading marketing roadmaps, campaigns and projects from customer insight to ideation and execution
- A strategic and analytical mind with a customer-centric focus and ownership mentality to deliver on business objectives and high-growth targets
- Mastery for identifying marketing opportunities for new customer acquisition and for growing and retaining an existing customer base
- Excellent collaborator with experience working alongside Product, Marketing and Sales leaders of various levels
- Exceptional project management and communication skills in leading and influencing multiple stakeholders to meet project objectives and deadlines
- Excellent business and commercial acuity
- Demonstrated qualitative and quantitative analytical skills
- Experience utilizing models for, planning, decision-making, and/or budgeting
- Highly organized, analytical and a motivated self-starter that thrives in a fast paced environment
- Strong interpersonal and communication skills, both written and verbal
- Ability to build and maintain close working relationships and act as liaison with cross-functional and external stakeholders
- Ability to act as a positive, motivating team member who can inspire others to rise to new challenges
- Experience is the Hospitality industry is a valuable asset
What the job involves
- Lightspeed (TSX/NYSE: LSPD) is seeking a results-oriented German speaking Integrated Marketing Manager to develop and deliver marketing strategy for the German industry, in Berlin
- You will drive growth at the top of the funnel through online and offline channels; masterminding the execution of brand and acquisition campaigns, brand activities, and conversion optimisation initiatives
- You’ll also play a leading role in driving expansion and product adoption within our existing customer base
- Develop, and implement Germany’s annual and quarterly marketing roadmaps, calendars, campaigns and projects to drive pipeline and revenue
- Collaborate with Senior Director, Marketing EMEA to set and own the Germany marketing budget
- Be accountable for DE & CHDE marketing targets: owning and driving brand, offline and integrated marketing initiatives while partnering with regional growth leads to deliver outstanding results and ongoing improvement across performance channels
- Own local targets, milestones and deliverables to support global marketing team OKRs
- Oversee optimization and measurement of customer acquisition, cross and up-sell initiatives, and remarketing in order to deliver incremental sales, and boost retention
- Develop and implement customer marketing activities, including automation programs
- Partner with peers in other regions, to deliver global DE & CHDE campaigns, and Germany localization efforts where relevant
- Partner with Product Marketers to execute DE & CHDE product launches
- Partner with Growth Marketing teams to ensure both tactical and always-on performance campaigns connect with and engage German audiences
- Work with partnerships teams to identify co-marketing opportunities and then drive awareness and acquisition through product and distribution partner channels
- Partner with the Events team to evaluate, plan and implement the Hospitality trade shows and events strategy for DE & CHDE
- Build an amazing brand identity and drive awareness via industry and trade sponsorships and partnerships
- Collaborate and engage with internal teams and external agencies to enhance company PR through effective storytelling, corporate communications and thought leadership
- Work closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Continually review internal and external data sources to identify growth and expansion opportunities for Germany in the DE & CHDE region
- Own weekly, monthly and quarterly reporting responsibilities for Hospitality in Germany- collaborating with and distributing to local and global stakeholders
- As the Integrated Marketing Manager for Germany in EMEA, you need to lead through positive relationships with the following internal parties:
- Senior Director of Marketing, EMEA
- EMEA Marketing Leads (Content, Design, Product Marketing, Growth)
- EMEA Sales Leaders (SDR, AE, AM)
- Global Functional Marketing Leaders (Brand, PR & Comms, Events)
- Global Integrated Marketing Managers
- Staff
Our take
Lightspeed provides restaurateurs and retailers with the simplest way to run their businesses at full potential. It helps entrepreneurs offer their customers positive and memorable experiences by taking care of the day-to-day management aspects of their business.
Around 75,000 businesses processing over $17 billion in transactions annually use Lightspeed’s restaurant POS software and omnichannel retail solution to manage inventory, customer preferences, sales and reporting — all from one centralised platform. Headquartered in Montreal, Lightspeeds team is distributed across North America, Europe and Asia Pacific, now serving over 150,000 locations worldwide.
Lightspeed POS maintains a unique edge over other companies of its type because it has secured the legal rights for the sole use of certain technologies. It has two registered patents in computing, calculating categories. These patents certify that Lightspeed POS is the sole owner of this intellectual property, which means that no other companies can use them.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
35% female employees
7% employee growth in 12 months
Company
Company benefits
- With Lightspeed PX, you can enjoy flexible paid time off and up to 2 months remote per year with our hybrid work policy
- Equity options, because this is your company too
- Contributions to your pension plan. Your future matters
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, from #coffee_pals to sponsored sports teams
- Computer purchase program to get your personal Macbook
Company values
- We make it matter.
- We make it happen.
- We make it together.
- We make it human.
- We make it about the customer.
- We make it data driven.
Company HQ
Old Montreal, Montreal, QC
Articles
Leadership
Dax Dasilva
(Executive Chair)Founder of Never Apart, previously Developer of Bitmovers. Studied Computer Science, Art History, and Religious Studies at The University of British Columbia. Served as CEO for Lightspeed for 17 years until 2022.
JP Chauvet
(CEO, not founder)Co-founded Chardonnat and served as CEO of Atex and as Vice President of Sales and Marketing for both Nstein Technologies and IXIASOFT.
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