Senior Paid Media Manager, Crowdstreet
Online real estate investing platform
Job no longer available
Online real estate investing platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To deliver the best online real estate investing experience, and to make it easy for individual investors to diversify their portfolios.
Role
Who you are
- 8+ years of experience in digital marketing
- Paid digital advertising experience, including Search,Social, and DSP, platforms, video and native in addition to all traditional formats
- Experience with analytics and digital management tools - SEMrush, Google Analytics, Google Ads, Vidyard, Heap, and LinkedIn's campaign manager
- Deep understanding of entire digital marketing mix and tactics and how to align with business growth targets and marketing automation processes
- Inspired by numbers and optimizing campaigns against customer acquisition and conversion goals
What the job involves
- Develop and execute the demand gen strategy across all digital channels to meet acquisition and CAC goals
- Identify and test into new channels and platforms to inspire creativity in paid demand generation
- Manage important performance metrics across channels, including budget pacing, and oversee agency execution of paid demand gen campaigns with a focus on continuous testing and optimization to maximize budget impact
- Partner with stakeholders to design, launch, and evaluate demand gen campaigns across a portfolio of channels (digital organic/paid, events, webinars, etc)
- Transform our marketing tech stack to fuel the next stage of the brand's growth
- Communicate across the team to share plans, updates and results
- Conduct keyword and ad copy reviews to improve the mix and efficacy of results across paid channels
- Build relationships with important vendors, platforms, agencies, and technology partners, and represent CrowdStreet in vendor engagements and rate negotiations
- Communicate learned best practices to the wider team to fuel marketing efficiency throughout the organization
Otta's take
Xav Kearney
CTO of Otta
For a long time, Wall Street had a monopoly on real estate investments. CrowdStreet leverages equity crowdfunding in order to give accredited investors access to institution-level real estate opportunities outside of public equities.
CrowdStreet's appeal lies in its combination of in-house commercial real estate expertise and proprietary technology. So far, this combination has yielded impressive results, with users investing more than $3 billion in over 600 projects.
As equity crowdfunding begins to become more prevalent in real estate investment, CrowdFund will have to work hard to stay ahead of competitors like CircleUp and Fundable. Establishing trust and transparency with its users, while also scaling its investor base, will be an important part of their future success.
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2022
$21.5m
LATE VC
Jul 2022
$23m
LATE VC
Total funding: $71.9m
Company benefits
- Medical, dental, and vision plans, with FSA and HSA options
- Flexible PTO
- Parental leave
- Hybrid work model
- Equity
- Monthly home office stipend
- Volunteering options
Company values
- Collaboration - Seek diverse input. Engage in healthy discussions. Commit to decisions
- Respect - Treat others with kindness. Practice empathy and inclusion. Be a positive influence on others
- Impact - Embrace the entrepreneurial journey. Focus on what matters. Build something meaningful
Company HQ
Waller Creek District, Austin, TX
Founders
Tore Steen
(Co-Founder & Board Member)Served as the company's CEO from 2014-2023. Previously worked as VP of Business and Corporate Development at both WebTrends and Janrain, Inc.
Darren Powderly
(Co-Founder)Previously served as Board of Advisory Director at U.S. Bank, and was Principal at Compass Commercial Real Estate Services.
Diversity & Inclusion at Crowdstreet
- At CrowdStreet, inclusion, equity, and diversity are important to achieving our goals. Our differences in age, race, gender, nationality, sexual orientation, physical ability, thinking style and background bring a variety of knowledge that makes us collectively smarter and better able to compete. We are committed to recruiting, developing, and advancing a diverse staff and engaging in the hard work that makes that possible
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