$124-204.3k
More information about location
3 days a week in office
Location data platform
Job no longer available
Location data platform
501-1000 employees
Job no longer available
$124-204.3k
More information about location
3 days a week in office
501-1000 employees
To create technology that constructs meaningful bridges between digital spaces and physical places.
Foursquare was originally built as an app to make use of mobile phone GPS to 'check in' at certain locations. Over time, it has transformed from a user location check-in app into a large location platform that provides analytics to several business and consumer products.
Foursquare operates in a crowded market, but by continually innovating, it has managed to successfully fend off competitors. However, with the likes of Google Maps and Facebook Places in the same industry, it will be continually needing to set itself apart. Foursquare shows its appeal, though: major players including Twitter, Uber, Apple Maps, and Airbnb, to name a few, use the platform.
The company has an ambitious goal of bringing "Foursquare Everywhere", with part of its strategy to grow by acquisitions. For example, it acquired Unfolded, a geospatial analytics firm, to help enhance its analysis of location data. Foursquare has also made a deal with social media giant TikTok to provide insight into users' in-store activity to monitor the effectiveness of ads on the video platform, and partnered with Constellation Network to provide insights into restaurant and retail business traffic trends.
Steph
Company Specialist
May 2019
$150m
SERIES G
Oct 2018
$33m
LATE VC
Flatiron District, New York, NY
Founders
Dennis Crowley
(Co-Chair)Having studied at New York University, Dennis co-created the big game projects PacManhattan and ConQuest before founding Dodgeball, which he managed after its acquisition by Google in 2005. In 2009, he co-founded Foursquare with Naveen Selvadurai.
Marc worked as General Counsel for firms including Undertone, Viatel, and Time Inc. before joining Foursquare in 2016. Since October 2023, he has been Chief Legal and Compliance Officer.
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