Senior Product Marketing Specialist, ServiceNow
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Hands down, the ideal candidate has a passion for writing and storytelling.
- This candidate has strong attention to detail and quality, thrives in a fast-paced environment, embraces challenges with an open and positive mindset, and can clearly articulate our value proposition and describe how we solve our buyers’ problems.
- We’re on a rocket ship, so flexibility is key!
- 5+ years of product marketing experience
- 4+ years of relevant experience within customer service management domain in Telecom, specifically SaaS or managed services
- Very strong writer, hands down. If you don’t love to write, this role is not for you!
- Creative messaging skills based on value and benefits, both written and verbal. Story Brand Framework certification is a plus
- Natural empathy for, and understanding of, needs of customers
- Stakeholder management skills, spanning from Product Leaders to Marketers and Engineers
- Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners and third parties
- Must be comfortable with social media and community participation
- Passion about our products and solutions and the possibilities of shaping the future of how people work in the Telecom industry
- The ability to be both hungry and humble
- Up to 25% travel to support sales efforts and industry events, as global health situations permit
- Bachelor’s degree or equivalent experience
What the job involves
- The role will have a focus on our purpose-built products for the Telecom Industry, specifically Telecom Service Management product, and will be responsible for driving key elements of our GTM strategy, supporting product releases, new product launches, developing elite-level product positioning and messaging, creating sales enablement content, supporting digital campaigns, and events.
- This position reports to the Director, Product and Solution Marketing – TMT
- Define ServiceNow’s value proposition for Telecom Service Management products, globally; write in the language of the customer, helping translate product capabilities into strong value-based written narratives designed to influence the buyer journey at every stage
- Define the product marketing strategy for our Technology Industry products by working across go to market teams to optimize product market fit
- Provide input to compelling content across a variety of asset types (research, thought leadership, presentations, data sheets, release communications, customer stories, e-books, etc.) and communication platforms (.com, social, blogs, webinars, email, events, community and more)
- Enable sellers to deliver our latest product innovations that resonates in the current market
- Help identify and support key marketing activities - including speaker selection, content reviews, and messaging support
- Champion the buyer’s journey and align with the campaigns team to map digital content and assets to appropriate stages for a great user experience and campaign optimization
- Help develop and deliver sales training content to improve funnel and sales performance
- Identify, validate and develop cross-organizational use cases for our products and solutions
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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