Digital Marketing Technology Manager, Exasol
Maternity Cover - 12-18 months
Analytics database
Open for applications
Analytics database
201-500 employees
Open for applications
201-500 employees
Company mission
To accelerate insights from the world’s data.
Role
Who you are
- The ideal candidate possesses a proven blend of project management and marketing technology experience, a focus on achieving measurable outcomes, and thrives in a fast-paced environment
- If you're passionate about marketing technology and eager to make a tangible impact on our business, we encourage you to apply!
- 5+ years’ experience with digital marketing technology
- Proficient knowledge of digital marketing technology tools including marketing automation (HubSpot/Salesforce), web analytics platforms (Google Analytics) etc
- Effective strategies with proven results working with these technologies
- Self-starter who’s comfortable with ambiguity, and an instinct for taking initiative as well as working with agility
- Exceptional multi-tasking and project management skills to work cross-functionally and manage deadlines against multiple deliverables
- Experience working with agile development teams and workflows within JIRA, Confluence, or similar systems; global development team experience is a plus
- Excellent written and verbal communication skills and attention to detail
- Comfortable actively working with engineers and participating in technical discussions
- Maintains clear point of view while remaining flexible, when needed to foster productive collaboration
What the job involves
- We are seeking a highly motivated Digital Marketing Technology Manager (f/m/d) to play a pivotal role in crafting exceptional digital experiences for our prospects, customers, and partners
- You will collaborate with the Marketing Communications team to implement and manage marketing technology solutions that support demand generation initiatives and streamline automated marketing processes
- Demand Generation:
- Manage and implement campaigns through HubSpot, including but not limited to setting up Lead Capture Forms, email nurtures, workflows, and have an understanding on HTML to make edits to emails
- Work closely with Content, Field Marketing, - and Inside Sales teams to coordinate and set up automated solutions for email marketing, email deliverability and customer communications
- Execute demand generation strategies including lead flow optimization, from lead/prospect to opportunity in Salesforce, lead scoring, SLAs and process training
- Own the marketing nurtures by conducting A/B tests and implementing updates based on results to enhance open and click-through rates
- Support Landing Page Development & QA activities
- Reporting/Analytics:
- Create dashboards and reports within Salesforce, HubSpot and Google Analytics depending on the reporting requirements
- Manage reporting of marketing KPIs, including building and managing dashboards in Salesforce for generated and influenced opportunities
- Work with our PowerBI specialist to create real-time dashboard reporting across all marketing tools, including Salesforce, Google Analytics, HubSpot, LinkedIn and others
- Provide regular reporting on the above and suggest recommendations for continued improvement and digital tool optimization
- Technical Platform Management:
- Own digital marketing tool stack, maintenance, and utilization roadmap
- Manage the sync between HubSpot and Salesforce to maintain/add fields and resolve sync errors
- Create highly technical workflows in HubSpot for system processes such as lead qualification, GDPR and sales assignment
- Support Data Quality activities to ensure clean data flow to other business platforms (Salesforce, etc.) and work closely with legal and compliance to ensure GDPR compliancy
- Pitch maximization of current tool stack and propose new solutions when needed
- Test and integrate new platforms with HubSpot utilizing our sandbox to ensure features work as expected before go-live
- Provide technical campaign support for the marketing team by suggesting creative ways to accomplish their goal with existing tools
Our take
Every company and organisation acquires a certain amount of data, data analysis is imperative to the growth and understanding of institutions to forecast where their success lies. Exasol is the world’s fastest data and analytics database, it also provides companies with insights and know-how of what to do with the data it retrieves.
The global data analytics market is expected to reach around USD 346.33 billion by 2030. Exasol sits in a very over saturated but sought after market and the “Exasol Data Analytics Engine” now boasts impressive customers such as Adidas, Olympus and Dell.
Newly appointed CEO Joerg Tewes has 30 years of experience in bringing innovative products to market and driving growth in the US and Europe. A long standing company like this can benefit from a fresh perspective from time to time and it will likely create exciting opportunities whilst maintaining its scale and growth.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Company values
- Extraordinary Customer Experiences
- All For One, One For All
- Every Voice Counts
- Always Learning
- Bring It!
- Hearts And Minds
Company HQ
Altstadt - Sankt Lorenz, Nürnberg, Germany
Articles
Leadership
Joerg Tewes
(CEO, not founder)Spent the first 12 years of their career at data management software company Poet Holdings. Worked as a General Manager for Amazon Glow before being appointed CEO of Exasol.
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