Director of Growth Marketing & Demand Generation, Aisera
$175-235k
Office located in Palo Alto, CA
AI-driven workplace automation software
Open for applications
AI-driven workplace automation software
201-500 employees
Open for applications
$175-235k
Office located in Palo Alto, CA
201-500 employees
Company mission
To help users with greater self-service by automating common to complex actions and tasks.
Role
Who you are
- 8+ years of B2B growth experience at a SaaS or technology company
- 3+ years of experience managing a demand generation team
- Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR
- Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
- Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, WordPress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets
- Familiarity with buyer’s journey and marketing funnel stages
- Strong analytical skills with the ability to think and execute both strategically and creatively
- A passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environment
- Ability to work well in a startup environment, and a desire to move quickly while wearing many hats
- Bachelor’s or higher degree in Marketing, Computer science, Engineering, or related technical field
What the job involves
- Drive customer acquisition strategy, development, growth, and engagement
- Manage cross-channel growth strategy, including paid and organic growth, content marketing, CRM, lead nurturing, and conversion
- Ensure team’s ability to execute on company KPIs
- Spearhead campaigns focused on demand generation, including strategy for the short term and long term
- Expertise in generating leads using various online and offline channels
- Classify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levels
- Ensure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiatives
- Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership
- Regularly communicate recent changes and new feature offerings of our product to our customers, and educating to ensure success based on needs
- Manage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goals
- Improve engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)
- Regularly report on growth marketing performance and insights to senior leadership
Our take
Aisera is an intelligent process automation platform startup that automates tasks, actions, and workflows for customers using AI tech. Thus providing its users with cost-cutting opportunities, while boosting productivity.
With the increased interest in AI solutions, plenty of competitors are vying for a position in the lucrative and expanding workflow automation market. From startups like WorkFusion, and strong contender UiPath, to larger giants like Microsoft and IBM, Aisera is under pressure to distinguish itself. However, as it is the world's first AI-driven EX and CX service platform, the company has seen an unprecedented 300% YOY growth.
Aisera counts on a 75 million strong user base, including big-name enterprise clients like Zoom, McAfee, and Autodesk. This demonstrable success in helping large companies accommodate growth without compromising on customer service will prove vital in winning significant market share. Its accelerated focus on strategic partnerships, which currently include the likes of Microsoft, Salesforce, and Slack, and further product development is likely to see Aisera continue gaining momentum.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$90m
SERIES D
Apr 2021
$40m
SERIES C
Total funding: $218.5m
Company benefits
- Stock options
- Remote work friendly
- Medical, dental, and vision plans
- $1000 as a one-time home office upgrade
- Employee and Customer referral programs to participate in the success
Company HQ
Alviso, San Jose, CA
Articles
Leadership
Muddu Sudhakar
(CEO)Before co-founding Aisera, Muddu worked as CEO for Caspida, Cetas, Kazeon, Sanera and Rio Design. He holds a PhD in Computer Science from the University of California and owns more than 40 patents.
Christos Tryfonas
(Chief Architect)Before co-founding Aisera, Christos founded and was CTO of Caspida, a cyber-security company. He has also co-founded Cetas, a cloud analytics company, and Kazeon Systems.
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